iShares Core High Dividend ETF vs Williams-Sonoma, Inc. — how do they compare? iShares Core High Dividend ETF trades at $28.23, while Williams-Sonoma, Inc. trades at $223.2 (market cap $26.30B). The key difference: Williams-Sonoma, Inc. pays a 1.36% dividend while iShares Core High Dividend ETF pays none, and iShares Core High Dividend ETF is trading nearer its 52-week high, Williams-Sonoma, Inc. nearer its low. Which is the better fit depends on your goals.
| HDV | WSM | |
|---|---|---|
52-Week High | $28.36 | $240.06 |
52-Week Low | $23.64 | $168.64 |
Market Cap | — | $26.30B |
Sector | — | Consumer Cyclical |
Enterprise Value | — | $27.14B |
Dividend Yield | — | 1.36% |
Signals from Pluang's Aura AI — not financial advice
HDV trades at $28.18, down 0.25% on the day, with technical indicators showing a bullish trend supported by moving averages. Recent corporate actions include a 1:5 stock split in April 2026 and scheduled dividends for mid-2026. The ETF focuses on high-quality, high-yield U.S. large-cap value stocks, emphasizing defensive sectors like healthcare and energy.
Outlook remains positive due to strong technical momentum and quality screening, but risks include sector concentration in energy, which may introduce volatility. The ETF's low beta and focus on dividend sustainability appeal to income-focused investors, though competition from lower-cost alternatives like SCHD warrants monitoring.
Williams-Sonoma (WSM) trades at $221.13, down 3.19% on the day, with a bullish technical signal from moving averages but neutral oscillators. The company maintains strong profitability with a 13.81% net margin and 54.01% ROE, though revenue has shown volatility. Recent earnings beats and consistent dividend payments highlight operational strength amid consumer discretionary sector challenges noted in recent financial media coverage.
The outlook is mixed with solid fundamentals and analyst consensus near current price, but risks include consumer spending sensitivity and competitive pressures. Upside potential exists if earnings momentum continues, yet macroeconomic headwinds and sector underperformance pose near-term challenges for shareholder returns.
Trailing returns across standard periods
The fund generally will invest at least 80% of its assets in the component securities of its underlying index and in investments that have economic characteristics that are substantially identical to the component securities of its underlying index. The underlying index is comprised of qualified income paying securities that are screened for superior company quality and financial health as determined by Morningstar, Inc.'s proprietary index methodology. The fund is non-diversified.
Read more on HDV →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →