Home Depot Inc vs Ulta Beauty Inc — how do they compare? Home Depot Inc trades at $354 (market cap $353.46B), while Ulta Beauty Inc trades at $541.3 (market cap $23.27B). The key difference: Home Depot Inc is far larger — about 15.2× Ulta Beauty Inc's market cap, and Home Depot Inc pays a 2.63% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals.
| HD | ULTA | |
|---|---|---|
Market Cap | $353.46B | $23.27B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $423.42 | $706.82 |
52-Week Low | $297.51 | $450.75 |
Enterprise Value | $415.01B | $25.35B |
Dividend Yield | 2.63% | — |
Signals from Pluang's Aura AI — not financial advice
Home Depot (HD) trades at $350.78, down 1.36% on the day, with a bullish technical outlook supported by moving averages. The company reported mixed quarterly earnings, missing in Q3 2025 but beating in Q4 2025 and Q1 2026. Strong profitability metrics include a 33.13% gross margin and 128.38% ROE, though net margins have declined from 10.87% in 2022 to 8.41% in 2026. Recent news highlights institutional trading activity and concerns about weakening big-ticket demand amid rising mortgage rates.
The stock offers a 6% upside to the consensus price target of $371.25, with 59% of analysts rating it Buy. Key risks include housing market sensitivity and margin pressure from investments. Long-term growth drivers include Pro customer focus and digital expansion, but near-term headwinds from economic conditions warrant caution.
No Aura AI signal available yet.
Trailing returns across standard periods
Home Depot is the world's largest home improvement specialty retailer, operating more than 2,300 warehouse-format stores offering more than 30,000 products in store and 1 million products online in the United States, Canada, and Mexico. Its stores offer numerous building materials, home improvement products, lawn and garden products, and decor products and provide various services, including home improvement installation services and tool and equipment rentals. The acquisition of distributor Interline Brands in 2015 allowed Home Depot to enter the maintenance, repair, and operations business, which has been expanded through the tie-up with HD Supply (2020). The addition of the Company Store brought textile exposure to Home Depot's lineup.
Read more on HD →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →