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Compare Home Depot Inc (HD) vs SoFi Technologies Inc (SOFI) Price & Performance

Home Depot IncTrade
SoFi Technologies IncTrade

Price performance (Past 24H)

Key statistics

Home Depot Inc vs SoFi Technologies Inc — how do they compare? Home Depot Inc trades at $291.01 (market cap $294.79B), while SoFi Technologies Inc trades at $15.77 (market cap $20.16B). The key difference: Home Depot Inc is far larger — about 14.6× SoFi Technologies Inc's market cap, and Home Depot Inc pays a 3.15% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Home Depot Inc for 139 Days and SoFi Technologies Inc for 60 Days on average.

HDSOFI
Market Cap
$294.79B$20.16B
Volume
8,693,91749,646,331
Sector
Consumer CyclicalFinancials
52-Week High
$391.90$32.21
52-Week Low
$281.15$15.15
Typical Hold Time
139 Days60 Days
Enterprise Value
$355.27B$20.30B
Dividend Yield
3.15%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Home Depot Inc

Home Depot (HD) trades at $285.77, down 0.32% on the day, with a bearish technical signal despite strong analyst support. The stock shows consistent earnings beats in recent quarters with Q2 2026 EPS of $4.92 exceeding expectations. Revenue reached $159.51B in 2025, though profit margins have declined from 10.87% in 2022 to 9.28% currently. Institutional activity shows mixed positioning with some funds increasing while others reducing holdings.

The stock presents a compelling value opportunity with a consensus price target of $379.93 representing 33% upside potential. However, weakening profit margins, rising mortgage rates impacting housing demand, and bearish technical indicators create near-term headwinds. Long-term prospects remain supported by professional segment growth and housing market tailwinds.

SoFi Technologies Inc

SoFi Technologies (SOFI) trades at $15.66, down 0.64% on the day and near its 52-week low, reflecting bearish technical signals. The company reported strong revenue growth to $3.61 billion in 2025 with a net income of $481.32 million, but negative operating cash flow and high leverage remain concerns. Analyst sentiment is mixed with a consensus price target of $21.58, implying significant upside, while recent news highlights growth in loan originations and stablecoin initiatives.

The outlook for SOFI hinges on sustaining profitability amid competitive pressures and interest rate sensitivity. Upside potential exists from execution on guidance and market share gains, but risks include persistent cash burn and macroeconomic headwinds. Investors should weigh the growth trajectory against valuation premiums and operational challenges.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

HD
100% Buy0% Sell
Avg holding period · 139 Days
SOFI
65% Buy35% Sell
Avg holding period · 60 Days

Top news

Latest headlines on both assets

About Home Depot Inc

Home Depot is the world's largest home improvement specialty retailer, operating more than 2,300 warehouse-format stores offering more than 30,000 products in store and 1 million products online in the United States, Canada, and Mexico. Its stores offer numerous building materials, home improvement products, lawn and garden products, and decor products and provide various services, including home improvement installation services and tool and equipment rentals. The acquisition of distributor Interline Brands in 2015 allowed Home Depot to enter the maintenance, repair, and operations business, which has been expanded through the tie-up with HD Supply (2020). The addition of the Company Store brought textile exposure to Home Depot's lineup.

Read more on HD →

About SoFi Technologies Inc

SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.

Read more on SOFI →