Amplify Cybersecurity ETF vs Snap Inc — how do they compare? Amplify Cybersecurity ETF trades at $130.76 (market cap $3.50B), while Snap Inc trades at $6.24 (market cap $9.83B). The key difference: Snap Inc is far larger — about 2.8× Amplify Cybersecurity ETF's market cap, and Amplify Cybersecurity ETF is trading nearer its 52-week high, Snap Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Amplify Cybersecurity ETF for 28 Days and Snap Inc for 68 Days on average.
| HACK | SNAP | |
|---|---|---|
Market Cap | $3.50B | $9.83B |
Volume | 341,176 | 28,532,342 |
Sector | Sector/Thematic | Media |
52-Week High | $127.66 | $9.09 |
52-Week Low | $70.69 | $3.93 |
Typical Hold Time | 28 Days | 68 Days |
Enterprise Value | — | $11.39B |
Signals from Pluang's Aura AI — not financial advice
HACK trades at $130.76, up 3.93% today and near its 52-week high, reflecting strong momentum amid bullish technical signals. The ETF benefits from rising cybersecurity demand driven by AI safety concerns and recent earnings beats from holdings like CrowdStrike. Technical indicators show a bullish trend with support at $124 and resistance at $126, while short interest has surged, indicating mixed sentiment.
Outlook remains positive due to sector tailwinds from AI-driven cyber threats, but risks include high valuation sensitivity and increased short interest. The ETF's diversified exposure to cybersecurity leaders offers growth potential, though investor caution is warranted given its proximity to record highs and competitive pressures.
Snap stock trades at $5.865, up 0.95% on the day, with a bullish technical signal from moving averages. Revenue grew to $5.93 billion in 2025, and net losses narrowed to -$460 million, showing improving profitability. Recent news highlights the launch of SPECS Intelligence AI and enterprise partnerships with NVIDIA and Salesforce, driving positive sentiment. The consensus price target is $7.78, with 38% of analysts rating it a Buy.
The outlook remains cautious but improving, as revenue growth and narrowing losses present opportunity, but persistent net losses and high debt pose risks. Regulatory pressures and intense social media competition are key challenges. Analyst consensus leans Hold, reflecting a wait-and-see approach amid ongoing transformation efforts.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →Snap, which refers to itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe. The firm has approximately 158 million daily active users. Snap generates nearly all of its revenue from advertising with 88% coming from the U.S. The firm is headquartered in Venice, California.
Read more on SNAP →