Goodyear Tire & Rubber Co vs Harley-Davidson Inc — how do they compare? Goodyear Tire & Rubber Co trades at $4.69 (market cap $1.37B), while Harley-Davidson Inc trades at $26.86 (market cap $2.78B). The key difference: Harley-Davidson Inc is far larger — about 2× Goodyear Tire & Rubber Co's market cap, and Harley-Davidson Inc pays a 2.8% dividend while Goodyear Tire & Rubber Co pays none. Which is the better fit depends on your goals — on Pluang, investors hold Goodyear Tire & Rubber Co for 57 Days and Harley-Davidson Inc for 92 Days on average.
| GT | HOG | |
|---|---|---|
Market Cap | $1.37B | $2.78B |
Volume | 9,470,773 | 2,966,389 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $10.54 | $28.46 |
52-Week Low | $4.66 | $17.19 |
Typical Hold Time | 57 Days | 92 Days |
Enterprise Value | $8.72B | $3.20B |
Dividend Yield | — | 2.8% |
Signals from Pluang's Aura AI — not financial advice
Goodyear Tire & Rubber (GT) trades at $4.68, down 0.21% on the day, reflecting persistent bearish technicals and weak profitability. The stock shows deeply discounted valuation ratios with a P/E of 4.69 and P/B of 0.48, but fundamentals are challenged by a net loss of $1.72 billion in 2025 and negative margins. Recent news highlights the company's ongoing turnaround efforts, including restructuring and a focus on premium tire segments, amid significant cash flow volatility and high debt levels.
The outlook remains cautious with a consensus analyst price target of $8.00 suggesting potential upside, but execution risks on margin improvement and debt management are critical. Investment opportunity hinges on successful restructuring, while risks include competitive pressures, volume declines, and macroeconomic headwinds impacting the auto sector.
Harley-Davidson (HOG) trades at $26.90, down 0.19% with mixed technical signals showing bullish moving averages but neutral oscillators. The company reported Q2 2026 earnings beat ($0.75 vs $0.645 expected) but missed Q1 expectations. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, though valuation ratios remain attractive with P/E of 14.86 and P/S of 0.72. Recent news highlights tariff exposure and a data breach investigation.
The stock offers value with reasonable multiples but faces revenue headwinds and operational challenges. Analyst consensus is cautious with 61% hold ratings and $28.50 price target suggesting limited upside. Key risks include declining motorcycle demand, tariff sensitivity, and competitive pressures in the evolving auto industry.
Trailing returns across standard periods
Latest headlines on both assets
Goodyear Tire & Rubber Co manufactures and sells a variety of rubber tires under the Goodyear brand name. The firm's tires are used for automobiles, trucks, buses, aircraft, motorcycles, mining equipment, farm equipment, and industrial equipment.
Read more on GT →Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →