Garmin Ltd. vs Williams-Sonoma, Inc. — how do they compare? Garmin Ltd. trades at $249.79 (market cap $46.62B), while Williams-Sonoma, Inc. trades at $231.04 (market cap $26.24B). The key difference: Garmin Ltd. is the larger of the two by market cap, and Garmin Ltd. pays the higher dividend (1.74%). Which is the better fit depends on your goals.
| GRMN | WSM | |
|---|---|---|
Market Cap | $46.62B | $26.24B |
Sector | Technology | Consumer Cyclical |
52-Week High | $267.52 | $240.06 |
52-Week Low | $187.10 | $165.01 |
Enterprise Value | $44.09B | $27.08B |
Dividend Yield | 1.74% | 1.36% |
Signals from Pluang's Aura AI — not financial advice
Garmin (GRMN) trades at $241.39, down 0.91% on the day, with a bullish technical signal supported by moving averages and a neutral RSI near 52. The stock shows strong fundamentals with 2025 revenue of $7.25B, net income margin of 23.26%, and consistent earnings beats in recent quarters. Recent product launches in aviation and marine electronics highlight innovation, while cash flow remains positive at $199.21M in 2025.
GRMN presents a solid investment case with robust profitability and growth, though valuation ratios like a P/E of 26.98 suggest premium pricing. Risks include competitive pressures and market volatility, but analyst consensus targets $281.50, indicating ~17% upside. The outlook is positive if earnings momentum continues, supported by dividend stability and institutional confidence.
Williams-Sonoma (WSM) trades at $220.34, up 1.7% on the day, with a bullish technical signal from moving averages. The company demonstrates strong profitability with a 13.81% net income margin and 54.01% ROE, though revenue has been volatile. Recent earnings have consistently beaten expectations, and the company maintains active brand collaborations and dividend payments.
The outlook is mixed; strong fundamentals and earnings beats support upside, but high valuation multiples and competitive pressures pose risks. Analyst consensus is a Hold with a $215.22 price target slightly below current levels, indicating cautious optimism tempered by valuation concerns.
Trailing returns across standard periods
Latest headlines on both assets
Garmin produces GPS-enabled hardware and software for five verticals: fitness, outdoors, auto, aviation, and marine. The company relies on licensing mapping data to enable its hardware specialized for often niche activities like scuba diving or sailing. Garmin operates in 100 countries and sells its products via distributors as well as relationships with original equipment manufacturers.
Read more on GRMN →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →