Compare GoPro Inc (GPRO) vs Ulta Beauty Inc (ULTA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs Ulta Beauty Inc — how do they compare? GoPro Inc trades at $0.71 (market cap $122.03M), while Ulta Beauty Inc trades at $478.45 (market cap $20.04B). The key difference: Ulta Beauty Inc is far larger — about 164.2× GoPro Inc's market cap. Which is the better fit depends on your goals.
| GPRO | ULTA | |
|---|---|---|
Market Cap | $122.03M | $20.04B |
Sector | Technology | Consumer Cyclical |
52-Week High | $2.88 | $706.82 |
52-Week Low | $0.64 | $450.75 |
Enterprise Value | $169.98M | $22.12B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
ULTA Beauty trades at $478.30, up 1.96% today, with a neutral technical signal and strong fundamentals including a 47.45% ROE and 9.36% net margin. Recent earnings beat expectations in Q1 2026, but net cash flow turned negative in 2025. The stock is supported by a loyal customer base and international expansion initiatives, including a new CTO appointment to bolster digital capabilities.
The outlook is positive with a consensus price target of $623.73, implying 30% upside, though risks include competitive pressures and fluctuating cash flows. Analyst sentiment is bullish with 56.5% buy ratings, but investors should monitor margin sustainability and macroeconomic impacts on consumer spending.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About Ulta Beauty Inc
With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
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