Compare GoPro Inc (GPRO) vs Snap Inc (SNAP) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs Snap Inc — how do they compare? GoPro Inc trades at $0.67 (market cap $122.03M), while Snap Inc trades at $4.76 (market cap $8.01B). The key difference: Snap Inc is far larger — about 65.6× GoPro Inc's market cap, and Snap Inc is trading nearer its 52-week high, GoPro Inc nearer its low. Which is the better fit depends on your goals.
| GPRO | SNAP | |
|---|---|---|
Market Cap | $122.03M | $8.01B |
Sector | Technology | Media |
52-Week High | $2.88 | $10.35 |
52-Week Low | $0.64 | $3.93 |
Enterprise Value | $169.98M | $9.39B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6978, down 1.86% on the day, reflecting persistent bearish sentiment amid financial distress. The stock shows a negative technical trend with recent earnings misses and declining revenues. The company is undergoing a strategic review for a potential sale or merger, with the CEO providing $20 million in financing to support operations. Valuation ratios like P/E of 4.56 and P/S of 0.18 appear low, but profitability remains deeply negative with a net income margin of -20.7% and ROE of -236.05%.
The outlook is highly speculative, hinging on the success of the strategic review; a sale could unlock value, but ongoing cash burn and competitive pressures pose significant risks. Investors face a binary outcome: potential upside from a strategic transaction versus substantial downside if the company fails to stabilize.
Snap Inc. (SNAP) trades at $4.73, up 1.39% with a bullish technical signal despite negative profitability. Revenue grew to $5.93B in 2025, with improving net margins from -31.07% in 2022 to -7.77%. Recent earnings beats and cost-cutting efforts contrast with high debt and AR glasses launch concerns. Cash flow trends show operational improvement, though net income remains negative.
Outlook hinges on monetization and cost control amid competitive pressures. Analysts see 22% upside to $5.75 target, but risks include stagnant user growth and regulatory scrutiny. The stock offers speculative growth potential if profitability targets are met, balanced by significant execution risks.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About Snap Inc
Snap, which refers to itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe. The firm has approximately 158 million daily active users. Snap generates nearly all of its revenue from advertising with 88% coming from the U.S. The firm is headquartered in Venice, California.
Read more on SNAP →
