Compare GoPro Inc (GPRO) vs Hershey Co (HSY) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
GoPro Inc vs Hershey Co — how do they compare? GoPro Inc trades at $0.71 (market cap $122.03M), while Hershey Co trades at $170 (market cap $34.54B). The key difference: Hershey Co is far larger — about 283× GoPro Inc's market cap, and Hershey Co pays a 3.41% dividend while GoPro Inc pays none. Which is the better fit depends on your goals.
| GPRO | HSY | |
|---|---|---|
Market Cap | $122.03M | $34.54B |
Sector | Technology | Consumer Staples |
52-Week High | $2.88 | $236.28 |
52-Week Low | $0.64 | $162.31 |
Enterprise Value | $169.98M | $39.34B |
Dividend Yield | — | 3.41% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
GoPro (GPRO) trades at $0.6732, down 3.53% on the day, reflecting persistent financial stress with a net income margin of -20.7% and negative cash flow. The company is undergoing a strategic review for potential sale or merger, announced May 11, 2026, after receiving inbound interest. Technical indicators are bearish, with moving averages signaling continued downward pressure, while recent product launches like the MISSION 1 series aim to revive growth amid declining revenues.
The outlook hinges on the strategic review outcome; a successful sale could provide shareholder value, but ongoing losses and high burn rate pose significant risks. Investors face binary event-driven speculation, with analyst consensus mixed and substantial downside if restructuring fails.
HSY trades at $174.84, up 1.97% in the last session, with a bearish technical signal but recent earnings beats. The stock shows strong profitability with a 9.12% net income margin and 23.23% ROE, though its P/E of 31.71 suggests premium valuation. Recent news highlights margin recovery and new product launches, with Q2 2026 earnings due July 30, 2026.
Outlook is cautiously optimistic as easing cocoa costs and innovation drive growth, but high debt and valuation pose risks. Analyst consensus is a $209.25 price target with a 'Hold' bias, offering potential upside if earnings momentum continues amid competitive and economic pressures.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About GoPro Inc
GoPro Inc is a United States-based company that is principally engaged in designing and providing cameras, mounts, drones and appliances. The company outsources a part of manufacturing to third parties in China. The company sells products across the world through its direct sales channel, which generates over half of total revenue, and indirectly through its distribution channel. The company has presence, including in the Americas, Europe, Middle East, Africa, and Asia-Pacific, with the Americas contributing over half of total revenue.
Read more on GPRO →About Hershey Co
Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →
