Compare Genuine Parts Company (GPC) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Genuine Parts Company vs Harley-Davidson Inc — how do they compare? Genuine Parts Company trades at $124.85 (market cap $16.65B), while Harley-Davidson Inc trades at $26.69 (market cap $2.73B). The key difference: Genuine Parts Company is far larger — about 6.1× Harley-Davidson Inc's market cap, and Genuine Parts Company pays the higher dividend (3.51%). Which is the better fit depends on your goals.
| GPC | HOG | |
|---|---|---|
Market Cap | $16.65B | $2.73B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $149.26 | $31.03 |
52-Week Low | $92.47 | $17.19 |
Enterprise Value | $22.87B | $3.13B |
Dividend Yield | 3.51% | 2.83% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Genuine Parts Company (GPC) trades at $122.16, down 1.1% on the day, with a bullish technical signal supported by moving averages and oscillators. Fundamentally, the company shows strong revenue growth to $24.3B in 2025 but faces significant margin compression, with net income plummeting to $66M (0.27% margin) from $904M the prior year. The stock carries a high P/E of 275 but reasonable P/S of 0.68, while analysts maintain a consensus 'Buy' rating with a $133 price target. Recent news highlights GPC's upcoming Q2 2026 earnings report on July 21, 2026, and its status as a Dividend King with 70 consecutive years of dividend increases.
The outlook presents a mixed picture: technical strength and dividend reliability support the stock, while deteriorating profitability and high valuation multiples pose significant risks. Investment opportunity lies in potential earnings recovery and continued dividend growth, but investors face headwinds from margin pressure and elevated P/E ratio requiring careful monitoring of upcoming quarterly results.
Harley-Davidson (HOG) trades at $25.11, down 1.1% on the day, with mixed technical signals showing a bullish moving average trend but neutral oscillators. Recent earnings have been volatile, with Q1 2026 missing estimates despite revenue growth. The company is executing a turnaround strategy including U.S. production reshoring and cost cuts, reflected in improving cash flow trends but declining revenue and margins since 2022.
The outlook hinges on margin recovery from operational reset initiatives, but risks include competitive pressures and execution challenges. Analysts are cautious with 65.7% hold ratings, though some see value at current valuations. The stock faces near-term pressure with consensus price target below current levels, requiring successful turnaround execution for sustained upside.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Genuine Parts Company
Genuine Parts sells automotive parts (about two thirds of net sales) and industrial components. The company sells vehicle parts to commercial and retail customers through roughly 9,700 stores worldwide, most of which are independently owned. Its industrial unit, primarily operating under the Motion Industries banner in the United States, supplies bearings, power transmission, industrial automation, hydraulic, and pneumatic components to maintenance, repair, and OEM clients.
Read more on GPC →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
