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Compare Alphabet Inc Class A (GOOGL) vs Williams-Sonoma, Inc. (WSM) Price & Performance

Alphabet Inc Class ATrade
Williams-Sonoma, Inc.Trade

Price performance (Past 24H)

Key statistics

Alphabet Inc Class A vs Williams-Sonoma, Inc. — how do they compare? Alphabet Inc Class A trades at $371.22 (market cap $4.52T), while Williams-Sonoma, Inc. trades at $228.06 (market cap $26.24B). The key difference: Alphabet Inc Class A is far larger — about 172.3× Williams-Sonoma, Inc.'s market cap, and Williams-Sonoma, Inc. pays the higher dividend (1.36%). Which is the better fit depends on your goals.

GOOGLWSM
Market Cap
$4.52T$26.24B
Sector
MediaConsumer Cyclical
52-Week High
$402.62$240.06
52-Week Low
$182.97$165.01
Enterprise Value
$4.49T$27.08B
Dividend Yield
0.24%1.36%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Alphabet Inc Class A

Alphabet (GOOGL) stock trades at $370.92, up 3.17% on the day, with strong technical momentum indicated by bullish moving averages. The company demonstrates robust fundamentals with revenue growth from $350B in 2024 to $402.8B in 2025 and net income surging 32% to $132.2B. Recent quarterly earnings consistently beat expectations, and the company initiated a dividend in 2026. Analyst sentiment remains overwhelmingly positive with 85% buy ratings and a $431.78 consensus price target, suggesting 16% upside potential.

The outlook for GOOGL appears favorable given strong AI-driven growth in cloud and advertising, expanding profitability margins, and solid cash flow generation. Key risks include regulatory scrutiny of antitrust practices, competitive pressures in AI and cloud services, and potential market volatility affecting tech valuations. The stock's current valuation at 28.29x P/E reflects premium pricing for its growth trajectory.

Williams-Sonoma, Inc.

Williams-Sonoma (WSM) trades at $220.34, up 1.7% on the day, with a bullish technical signal from moving averages. The company demonstrates strong profitability with a 13.81% net income margin and 54.01% ROE, though revenue has been volatile. Recent earnings have consistently beaten expectations, and the company maintains active brand collaborations and dividend payments.

The outlook is mixed; strong fundamentals and earnings beats support upside, but high valuation multiples and competitive pressures pose risks. Analyst consensus is a Hold with a $215.22 price target slightly below current levels, indicating cautious optimism tempered by valuation concerns.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Alphabet Inc Class A

Alphabet, the parent company of Google, earns nearly 90% of its revenue from Google services, mainly through advertising. Other revenue comes from subscriptions (YouTube TV, YouTube Music), platform sales (Play Store purchases), and devices (Pixel, Chromebooks, Chromecast). Google Cloud contributes around 10%, while investments in self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.

Read more on GOOGL

About Williams-Sonoma, Inc.

With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.

Read more on WSM