Compare Google Inc (GOOG) vs Ulta Beauty Inc (ULTA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Google Inc vs Ulta Beauty Inc — how do they compare? Google Inc trades at $356.11 (market cap $4.52T), while Ulta Beauty Inc trades at $480.25 (market cap $20.04B). The key difference: Google Inc is far larger — about 225.5× Ulta Beauty Inc's market cap, and Google Inc pays a 0.24% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals.
| GOOG | ULTA | |
|---|---|---|
Market Cap | $4.52T | $20.04B |
Volume | 1,511,127 | — |
Sector | Technology | Consumer Cyclical |
52-Week High | $399.06 | $706.82 |
52-Week Low | $183.77 | $450.75 |
Enterprise Value | $4.49T | $22.12B |
Dividend Yield | 0.24% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Alphabet (GOOG) trades at $370.43, up 3.67% on the day, with strong bullish momentum from recent earnings beats and a consensus analyst price target of $457.50. The stock shows robust fundamentals with 2025 revenue of $402.84B, net income margin of 37.92%, and consistent cash flow growth. Technical indicators are bullish, with the current price near resistance at $374, while sentiment is positive due to Warren Buffett's recent endorsement and AI-driven growth prospects.
Outlook remains favorable with earnings growth and AI expansion as key catalysts, though regulatory risks and market volatility pose challenges. The stock offers upside potential aligned with analyst targets, supported by high institutional ownership and strong profitability metrics.
ULTA Beauty trades at $478.30, up 1.96% today, with a neutral technical signal and strong fundamentals including a 47.45% ROE and 9.36% net margin. Recent earnings beat expectations in Q1 2026, but net cash flow turned negative in 2025. The stock is supported by a loyal customer base and international expansion initiatives, including a new CTO appointment to bolster digital capabilities.
The outlook is positive with a consensus price target of $623.73, implying 30% upside, though risks include competitive pressures and fluctuating cash flows. Analyst sentiment is bullish with 56.5% buy ratings, but investors should monitor margin sustainability and macroeconomic impacts on consumer spending.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Google Inc
Alphabet Inc. operates as a holding company. The Company, through its subsidiaries, provides web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce, and hardware products.
Read more on GOOG →About Ulta Beauty Inc
With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →
