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Compare Google Inc (GOOG) vs Harley-Davidson Inc (HOG) Price & Performance

Google IncTrade
Harley-Davidson IncTrade

Price performance (Past 24H)

Key statistics

Google Inc vs Harley-Davidson Inc — how do they compare? Google Inc trades at $371.44 (market cap $4.52T), while Harley-Davidson Inc trades at $26.71 (market cap $2.73B). The key difference: Google Inc is far larger — about 1655.7× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.83%). Which is the better fit depends on your goals.

GOOGHOG
Market Cap
$4.52T$2.73B
Volume
1,511,127
Sector
TechnologyConsumer Cyclical
52-Week High
$399.06$31.03
52-Week Low
$183.77$17.19
Enterprise Value
$4.49T$3.13B
Dividend Yield
0.24%2.83%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Google Inc

GOOG trades at $357.33, up 1.9% today, with a bullish technical signal and strong support at $353. The company shows robust fundamentals with 2025 revenue of $402.84B, net income of $132.17B, and a net margin of 32.8%. Recent earnings beats and a consensus analyst price target of $457.50 highlight positive momentum, while news includes Warren Buffett's endorsement and strategic AI partnerships.

Outlook remains positive driven by earnings growth and AI expansion, but risks include regulatory fines and competitive pressures. Wall Street sentiment is strongly bullish with 87% buy ratings, suggesting upside potential, though investors should monitor execution and macroeconomic factors.

Harley-Davidson Inc

Harley-Davidson (HOG) trades at $25.11, down 1.1% on the day, with mixed technical signals showing a bullish moving average trend but neutral oscillators. Recent earnings have been volatile, with Q1 2026 missing estimates despite revenue growth. The company is executing a turnaround strategy including U.S. production reshoring and cost cuts, reflected in improving cash flow trends but declining revenue and margins since 2022.

The outlook hinges on margin recovery from operational reset initiatives, but risks include competitive pressures and execution challenges. Analysts are cautious with 65.7% hold ratings, though some see value at current valuations. The stock faces near-term pressure with consensus price target below current levels, requiring successful turnaround execution for sustained upside.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

About Google Inc

Alphabet Inc. operates as a holding company. The Company, through its subsidiaries, provides web-based search, advertisements, maps, software applications, mobile operating systems, consumer content, enterprise solutions, commerce, and hardware products.

Read more on GOOG

About Harley-Davidson Inc

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

Read more on HOG