General Motors Company vs Marriott International Inc — how do they compare? General Motors Company trades at $77.17 (market cap $70.01B), while Marriott International Inc trades at $372.43 (market cap $97.31B). The key difference: Marriott International Inc is the larger of the two by market cap, and General Motors Company pays the higher dividend (0.93%). Which is the better fit depends on your goals.
| GM | MAR | |
|---|---|---|
Market Cap | $70.01B | $97.31B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $86.38 | $402.54 |
52-Week Low | $48.89 | $255.35 |
Enterprise Value | $173.34B | $114.27B |
Dividend Yield | 0.93% | 0.79% |
Signals from Pluang's Aura AI — not financial advice
General Motors (GM) trades at $76.87, up 0.2% daily, with a neutral technical signal. The company shows strong operational cash flow of $26.87B in 2025 and has beaten earnings estimates for three consecutive quarters. Valuation metrics appear attractive with P/S of 0.4 and P/B of 1.12, while analyst consensus remains bullish with a $102 price target representing 33% upside potential.
GM presents a value opportunity with depressed valuation multiples despite recent earnings beats and solid cash generation. Key risks include declining profit margins (1.38% net margin in 2025), competitive pressures in the EV transition, and elevated debt levels. The stock's appeal hinges on margin stabilization and successful execution of strategic initiatives amid industry headwinds.
Marriott International (MAR) trades at $363.19, showing minimal daily movement (+0.09%). The stock presents a mixed picture: strong recent earnings beats and robust cash flow from operations are offset by a bearish technical signal, high valuation multiples (P/E 38.64), and a challenging balance sheet with negative shareholder equity. The company continues to expand its global portfolio, reaching 10,000 properties, and is innovating with initiatives like the AI-powered 'Ask Bonvoy' search tool.
The outlook is cautiously optimistic, supported by resilient travel demand and a dominant market position, but significant risks exist. High leverage, rising debt-to-asset ratios, and potential friction with hotel owners over the Bonvoy loyalty program pose challenges. The consensus analyst price target of $387.33 suggests modest upside, but investors must weigh strong profitability against elevated valuation and financial risk.
Trailing returns across standard periods
Latest headlines on both assets
General Motors Co. emerged from the bankruptcy of General Motors Corp. (old GM) in July 2009. GM has eight brands and operates under four segments: GM North America, GM International, Cruise, and GM Financial. The United States now has four brands instead of eight under old GM. The company lost its U.S. market share leader crown in 2021 with share down 280 basis points to 14.6%, but we expect GM to reclaim the top spot in 2022 as 2021 suffered from the chip shortage. GM Financial became the company's captive finance arm in October 2010 via the purchase of AmeriCredit.
Read more on GM →Marriott International Inc. of Maryland is a worldwide operator and franchisor of hotels. The Company franchises lodging facilities and vacation timesharing resorts under various brand names. Marriott also provides services to home and condominium owner associations for projects associated with several of its brands.
Read more on MAR →