Compare General Motors Company (GM) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
General Motors Company vs Harley-Davidson Inc — how do they compare? General Motors Company trades at $76.73 (market cap $70.01B), while Harley-Davidson Inc trades at $26.74 (market cap $2.73B). The key difference: General Motors Company is far larger — about 25.6× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.83%). Which is the better fit depends on your goals.
| GM | HOG | |
|---|---|---|
Market Cap | $70.01B | $2.73B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $86.38 | $31.03 |
52-Week Low | $48.89 | $17.19 |
Enterprise Value | $173.34B | $3.13B |
Dividend Yield | 0.93% | 2.83% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
General Motors (GM) trades at $76.78, down 0.12% on the day, with a neutral technical signal and strong analyst support (63% buy ratings). Recent earnings have consistently beaten expectations, with Q1 2026 EPS of $3.70 surpassing the $2.61 estimate. Revenue for 2025 was $185.02B, though net income margin narrowed to 1.38%. The company maintains solid cash flow from operations of $26.87B in 2025 and recently announced a $0.18 dividend for H1 2026.
GM presents a value opportunity with low P/S (0.4) and P/B (1.12) ratios, trading below the consensus price target of $102.00. Upside potential is supported by earnings beats and strategic investments in energy and autonomous driving, but risks include margin pressure, rising debt levels (46.79% debt-to-asset in 2024), and competitive auto market dynamics. Institutional sentiment remains bullish despite near-term headwinds.
Harley-Davidson (HOG) trades at $26.67, up 6.21% over the past day, with technical indicators showing a bullish trend. The stock is fundamentally supported by attractive valuation ratios, including a P/E of 13.45 and P/B of 0.89, but faces declining revenue and net income margins. Recent news highlights the company's strategic moves, such as bringing Revolution Max engine production back to the U.S. and upcoming Q2 2026 earnings on July 23, 2026.
The outlook is mixed: cost-cutting initiatives and production shifts may support margins, but earnings misses and competitive pressures pose risks. Analyst consensus is cautious with a hold-heavy rating and a price target of $23.40, below the current price, indicating limited near-term upside potential amid execution challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About General Motors Company
General Motors Co. emerged from the bankruptcy of General Motors Corp. (old GM) in July 2009. GM has eight brands and operates under four segments: GM North America, GM International, Cruise, and GM Financial. The United States now has four brands instead of eight under old GM. The company lost its U.S. market share leader crown in 2021 with share down 280 basis points to 14.6%, but we expect GM to reclaim the top spot in 2022 as 2021 suffered from the chip shortage. GM Financial became the company's captive finance arm in October 2010 via the purchase of AmeriCredit.
Read more on GM →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
