Compare General Motors Company (GM) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
General Motors Company vs Harley-Davidson Inc — how do they compare? General Motors Company trades at $82.73 (market cap $72.17B), while Harley-Davidson Inc trades at $26.9 (market cap $2.78B). The key difference: General Motors Company is far larger — about 26× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.8%). Which is the better fit depends on your goals — on Pluang, investors hold General Motors Company for 83 Days and Harley-Davidson Inc for 92 Days on average.
| GM | HOG | |
|---|---|---|
Market Cap | $72.17B | $2.78B |
Volume | 4,900,304 | 2,966,389 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $90.30 | $28.46 |
52-Week Low | $55.35 | $17.19 |
Typical Hold Time | 83 Days | 92 Days |
Enterprise Value | $175.15B | $3.20B |
Dividend Yield | 0.88% | 2.8% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
General Motors (GM) trades at $82.25, up 1.56% with a bearish technical signal despite recent earnings beats. The company shows mixed fundamentals with strong cash flow ($26.9B operating cash flow in 2025) but declining profit margins (1.05% net margin). Recent Q3 2026 sales declined 5.5% as EV demand weakens, though regulatory savings of $20.4B through 2031 provide some offset. Analyst consensus remains bullish with a $102.08 price target representing 24% upside potential.
GM faces near-term headwinds from declining vehicle sales and margin pressure, but long-term value exists through cost savings initiatives and strong cash generation. The stock trades at attractive valuations (P/S 0.42x) with 67% analyst buy ratings, though competitive pressure from Asian automakers and EV transition challenges present significant execution risks for investors.
Harley-Davidson (HOG) trades at $26.75, down 0.74% on the day, with a bullish technical signal from moving averages. Recent earnings show a mixed track record, with a Q2 2026 beat but misses in prior quarters. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, though net income remains positive. The stock is valued at a P/E of 14.86 and P/S of 0.72, below industry averages, while analyst sentiment is mixed with a $28.50 consensus target.
The outlook is cautious; while valuation appears attractive and technicals suggest near-term strength, declining revenue and margin pressures pose fundamental risks. Investor sentiment is divided, with institutional activity showing both accumulation and divestment. Key catalysts include execution of the 'Back to the Bricks' strategy, but tariff exposures and competitive threats remain headwinds.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
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About General Motors Company
General Motors Co. emerged from the bankruptcy of General Motors Corp. (old GM) in July 2009. GM has eight brands and operates under four segments: GM North America, GM International, Cruise, and GM Financial. The United States now has four brands instead of eight under old GM. The company lost its U.S. market share leader crown in 2021 with share down 280 basis points to 14.6%, but we expect GM to reclaim the top spot in 2022 as 2021 suffered from the chip shortage. GM Financial became the company's captive finance arm in October 2010 via the purchase of AmeriCredit.
Read more on GM →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
