General Mills, Inc. vs Wendys Co — how do they compare? General Mills, Inc. trades at $38.95 (market cap $19.46B), while Wendys Co trades at $7.68 (market cap $1.42B). The key difference: General Mills, Inc. is far larger — about 13.7× Wendys Co's market cap, and Wendys Co pays the higher dividend (7.53%). Which is the better fit depends on your goals.
| GIS | WEN | |
|---|---|---|
Market Cap | $19.46B | $1.42B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $51.27 | $11.33 |
52-Week Low | $32.17 | $6.17 |
Enterprise Value | $32.95B | $5.23B |
Dividend Yield | 6.69% | 7.53% |
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Wendy's (WEN) trades at $7.60, up 2.43% today, with technicals showing a bearish trend but oversold RSI signals. The stock has beaten earnings estimates for three consecutive quarters, though net income margins have declined from 9.37% in 2023 to 6.77% in 2025. Recent news highlights Project Fresh initiatives and meme-driven volatility, with a dividend yield of 7.1% based on the latest payout.
The outlook is mixed: low P/E of 9.66 and high ROE of 120.88% suggest value, but declining profitability and bearish analyst consensus (62.75% hold) signal caution. Key risks include U.S. traffic pressures and cost inflation, while potential catalysts are digital growth and China expansion. Investors face a trade-off between deep value and execution challenges.
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Latest headlines on both assets
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →The Wendy's Company is the second-largest burger quick-service restaurant, or QSR, chain in the United States by systemwide sales, with $11.1 billion in 2021, narrowly edging Burger King ($10.3 billion) and clocking in well behind wide-moat McDonald's ($45.7 billion). After divestitures of Tim Hortons (2006) and Arby's (2011), the firm manages just the burger banner, generating sales across a footprint that spans almost 7,000 total units in 30 countries. Wendy's generates revenue from the sale of hamburgers, chicken sandwiches, salads, and fries throughout its company-owned footprint, through franchise royalty and marketing fund payments remitted by its franchisees, which account for 94% of stores, and through franchise flipping and advisory fees.
Read more on WEN →