General Mills, Inc. vs Marriott International Inc — how do they compare? General Mills, Inc. trades at $38.52 (market cap $19.46B), while Marriott International Inc trades at $371.34 (market cap $97.31B). The key difference: Marriott International Inc is far larger — about 5× General Mills, Inc.'s market cap, and General Mills, Inc. pays the higher dividend (6.69%). Which is the better fit depends on your goals.
| GIS | MAR | |
|---|---|---|
Market Cap | $19.46B | $97.31B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $51.27 | $402.54 |
52-Week Low | $32.17 | $255.35 |
Enterprise Value | $32.95B | $114.27B |
Dividend Yield | 6.69% | 0.79% |
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $38.95, up 6.83% in the last session, with a bullish technical signal from moving averages. The stock shows mixed earnings performance, beating estimates in Q3 2025 and Q2 2026 but missing in Q4 2025. Revenue declined to $19.49B in 2025, with net income margin turning negative at -0.48% for 2026. Recent news highlights partnerships in regenerative agriculture and cost-saving initiatives targeting $3 billion by 2030 to support margins amid soft demand.
The outlook is cautious; while valuation appears attractive with a P/E of 9.23, weak sales and profit pressure pose risks. Analyst consensus is mixed with 22.22% buy ratings, but the average price target of $36.14 suggests limited upside. Key risks include competitive pressures and macroeconomic headwinds affecting consumer spending.
Marriott International (MAR) trades at $371.50, up 2.29% today, with a bearish technical signal despite recent earnings beats. The company maintains strong revenue growth, reaching $26.19B in 2025, with a net income margin of 9.72%. Recent developments include the launch of Ask Bonvoy AI and reaching 10,000 global properties. Analyst consensus is mixed with 44% buy ratings but a price target of $387.33 suggesting modest upside potential.
MAR shows solid operational performance with consistent cash flow generation, though high debt levels and negative shareholder equity present risks. The stock faces headwinds from technical bearish signals and hotel owner disputes over loyalty programs. Upside potential exists from travel recovery and strategic partnerships, but investors should weigh valuation concerns against growth prospects.
Trailing returns across standard periods
Latest headlines on both assets
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →Marriott International Inc. of Maryland is a worldwide operator and franchisor of hotels. The Company franchises lodging facilities and vacation timesharing resorts under various brand names. Marriott also provides services to home and condominium owner associations for projects associated with several of its brands.
Read more on MAR →