Compare General Mills, Inc. (GIS) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
General Mills, Inc. vs Harley-Davidson Inc — how do they compare? General Mills, Inc. trades at $32.55 (market cap $16.99B), while Harley-Davidson Inc trades at $26.76 (market cap $2.80B). The key difference: General Mills, Inc. is far larger — about 6.1× Harley-Davidson Inc's market cap, and General Mills, Inc. pays the higher dividend (7.68%). Which is the better fit depends on your goals — on Pluang, investors hold General Mills, Inc. for 106 Days and Harley-Davidson Inc for 91 Days on average.
| GIS | HOG | |
|---|---|---|
Market Cap | $16.99B | $2.80B |
Volume | 10,265,203 | 2,093,216 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $49.36 | $28.46 |
52-Week Low | $31.67 | $17.19 |
Typical Hold Time | 106 Days | 91 Days |
Enterprise Value | $30.17B | $3.22B |
Dividend Yield | 7.68% | 2.78% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
General Mills (GIS) trades at $32.59, up 1.27% on the day, showing mixed technical signals with bearish moving averages but oversold RSI readings. The company faces fundamental challenges with negative net income margin (-4.89%) and ROE (-10.55%) for 2026, though it maintains strong operating cash flow of $2.92B. Recent CEO transition to Dana McNabb and a $3B cost-saving initiative aim to drive turnaround efforts amid declining revenue trends.
The stock presents a value opportunity with low P/E (9.23) and P/S (0.93) ratios, supported by a consistent dividend yield. However, execution risks remain high given margin pressures and competitive headwinds. Analyst consensus is cautious with 61% hold ratings, though the $36 price target suggests 10% upside potential from current levels.
Harley-Davidson (HOG) trades at $26.75, down 0.71% on the day, with a bullish technical signal and mixed earnings history. The stock shows attractive valuation ratios, including a P/E of 14.97 and P/S of 0.72, but faces declining revenue and net income margins. Recent news highlights tariff exposure and a data breach, while analyst consensus is a 'Hold' with a $28.50 price target. Cash flow trends are volatile, with 2025 showing a net inflow of $1.35 billion driven by investing activities.
The outlook for HOG is cautious due to fundamental pressures, including falling profitability and revenue, offset by low valuations and a dividend. Key risks include competitive threats and sensitivity to tariffs. Upside potential exists if the 'Back to the Bricks' strategy revives growth, but investors should weigh margin erosion against valuation support.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
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About General Mills, Inc.
General Mills is a leading global packaged food company that produces snacks, cereal, convenient meals, yogurt, dough, baking mixes and ingredients, pet food, and superpremium ice cream. Its largest brands are Nature Valley, Cheerios, Old El Paso, Yoplait, Pillsbury, Betty Crocker, BLUE, and Haagen-Dazs. In fiscal 2022, 77% of its revenue was derived from the United States, although the company also operates in Canada, Europe, Australia, Asia, and Latin America. While most of General Mills' products are sold through retail stores to consumers, the company also sells products into the food-service channel and the commercial baking industry.
Read more on GIS →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
