Graham Holdings Company Common Stock vs Harley-Davidson Inc — how do they compare? Graham Holdings Company Common Stock trades at $1,190.11 (market cap $4.97B), while Harley-Davidson Inc trades at $26.92 (market cap $2.86B). The key difference: Graham Holdings Company Common Stock is the larger of the two by market cap, and Harley-Davidson Inc pays the higher dividend (2.73%). Which is the better fit depends on your goals — on Pluang, investors hold Graham Holdings Company Common Stock for 0 Days and Harley-Davidson Inc for 92 Days on average.
| GHC | HOG | |
|---|---|---|
Market Cap | $4.97B | $2.86B |
Volume | 27,383 | 1,391,703 |
Sector | Industrials | Consumer Cyclical |
52-Week High | $1.23K | $28.46 |
52-Week Low | $949.84 | $17.19 |
Typical Hold Time | 0 Days | 92 Days |
Enterprise Value | $5.06B | $3.27B |
Dividend Yield | 0.64% | 2.73% |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Harley-Davidson (HOG) trades at $26.96, down 1.5% on the day, with a bullish technical signal from moving averages but mixed oscillators. The company reported a Q2 2026 EPS beat ($0.75 actual vs. $0.645 expected) but missed in Q4 2025 and Q1 2026. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin falling to 4.78%. Recent news highlights tariff risks and a data breach investigation, while analyst consensus is a $28.50 price target with a Hold-heavy rating.
The outlook is cautious; HOG faces revenue pressure and margin compression, offset by low valuation multiples (P/E 15.26, P/S 0.74) and a dividend. Key risks include competitive threats, tariff exposure, and economic sensitivity. Upside depends on execution of the 'Back to the Bricks' plan stabilizing sales, but investor sentiment remains neutral amid institutional selling and mixed earnings trends.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Graham Holdings Company is a diversified holding company with operations spanning education services (Kaplan), television broadcasting (Graham Media Group), healthcare services, and manufacturing, among other businesses; it was formerly known as The Washington Post Company.
Read more on GHC →Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →