Compare Gap Inc (GAP) vs Williams-Sonoma, Inc. (WSM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Gap Inc vs Williams-Sonoma, Inc. — how do they compare? Gap Inc trades at $20.66 (market cap $7.30B), while Williams-Sonoma, Inc. trades at $228.62 (market cap $26.24B). The key difference: Williams-Sonoma, Inc. is far larger — about 3.6× Gap Inc's market cap, and Gap Inc pays the higher dividend (3.45%). Which is the better fit depends on your goals.
| GAP | WSM | |
|---|---|---|
Market Cap | $7.30B | $26.24B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $29.13 | $240.06 |
52-Week Low | $18.35 | $165.01 |
Enterprise Value | $10.38B | $27.08B |
Dividend Yield | 3.45% | 1.36% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Gap Inc. (GAP) trades at $20.65, up 2.58% today, with a bullish technical signal supported by oscillators and key resistance at $21. The stock shows strong fundamentals with a P/E of 8.05, net income margin of 6.25%, and consistent earnings beats in recent quarters. Revenue grew to $15.09B in 2025, and operating cash flow remains robust at $1.49B. Recent news highlights digital transformation efforts and a potential turnaround in the Athleta segment.
The outlook is positive with a consensus price target of $27.00, implying 30.7% upside, though risks include ongoing legal investigations and competitive pressures. Analyst sentiment is mixed with 39.58% buy ratings, but improving profitability and undervalued metrics support a constructive view for long-term investors.
Williams-Sonoma (WSM) trades at $227.86, up 3.41% with a bullish technical signal. The stock shows strong profitability with a 13.81% net income margin and 54.01% ROE, supported by recent earnings beats. Valuation metrics include a P/E of 24.98 and P/S of 3.45. Recent news highlights brand collaborations and dividend payouts, while cash flow trends indicate operational resilience despite net outflows.
Outlook remains positive with analyst consensus at Buy (28.57%) and a $215.22 price target, though risks include revenue volatility and competitive pressures. The stock's momentum is bolstered by consistent earnings performance, but investors should monitor macroeconomic headwinds affecting discretionary spending.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Gap Inc
Gap retails apparel, accessories, and personal-care products under the Gap, Old Navy, Banana Republic, and Athleta brands. Old Navy generates more than half of Gap's sales. The firm also operates e-commerce sites, outlet stores, and specialty stores under various Gap names. Gap operates nearly 3,000 stores in North America, Europe, and Asia and franchises about 600 stores in Asia, Europe, Latin America, and other regions. Gap was founded in 1969 and is based in San Francisco.
Read more on GAP →About Williams-Sonoma, Inc.
With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →
