Gap Inc vs Marriott International Inc — how do they compare? Gap Inc trades at $20.64 (market cap $7.30B), while Marriott International Inc trades at $371.52 (market cap $97.31B). The key difference: Marriott International Inc is far larger — about 13.3× Gap Inc's market cap, and Gap Inc pays the higher dividend (3.45%). Which is the better fit depends on your goals.
| GAP | MAR | |
|---|---|---|
Market Cap | $7.30B | $97.31B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $29.13 | $402.54 |
52-Week Low | $18.35 | $255.35 |
Enterprise Value | $10.38B | $114.27B |
Dividend Yield | 3.45% | 0.79% |
Signals from Pluang's Aura AI — not financial advice
Gap Inc. (GAP) trades at $20.65, up 2.58% today, with a bullish technical signal supported by oscillators and key resistance at $21. The stock shows strong fundamentals with a P/E of 8.05, net income margin of 6.25%, and consistent earnings beats in recent quarters. Revenue grew to $15.09B in 2025, and operating cash flow remains robust at $1.49B. Recent news highlights digital transformation efforts and a potential turnaround in the Athleta segment.
The outlook is positive with a consensus price target of $27.00, implying 30.7% upside, though risks include ongoing legal investigations and competitive pressures. Analyst sentiment is mixed with 39.58% buy ratings, but improving profitability and undervalued metrics support a constructive view for long-term investors.
Marriott International (MAR) trades at $371.50, up 2.29% today, with a bearish technical signal despite recent earnings beats. The company maintains strong revenue growth, reaching $26.19B in 2025, with a net income margin of 9.72%. Recent developments include the launch of Ask Bonvoy AI and reaching 10,000 global properties. Analyst consensus is mixed with 44% buy ratings but a price target of $387.33 suggesting modest upside potential.
MAR shows solid operational performance with consistent cash flow generation, though high debt levels and negative shareholder equity present risks. The stock faces headwinds from technical bearish signals and hotel owner disputes over loyalty programs. Upside potential exists from travel recovery and strategic partnerships, but investors should weigh valuation concerns against growth prospects.
Trailing returns across standard periods
Latest headlines on both assets
Gap retails apparel, accessories, and personal-care products under the Gap, Old Navy, Banana Republic, and Athleta brands. Old Navy generates more than half of Gap's sales. The firm also operates e-commerce sites, outlet stores, and specialty stores under various Gap names. Gap operates nearly 3,000 stores in North America, Europe, and Asia and franchises about 600 stores in Asia, Europe, Latin America, and other regions. Gap was founded in 1969 and is based in San Francisco.
Read more on GAP →Marriott International Inc. of Maryland is a worldwide operator and franchisor of hotels. The Company franchises lodging facilities and vacation timesharing resorts under various brand names. Marriott also provides services to home and condominium owner associations for projects associated with several of its brands.
Read more on MAR →