Compare Gap Inc (GAP) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Gap Inc vs Harley-Davidson Inc — how do they compare? Gap Inc trades at $23.23 (market cap $8.21B), while Harley-Davidson Inc trades at $26.9 (market cap $2.78B). The key difference: Gap Inc is far larger — about 3× Harley-Davidson Inc's market cap, and Gap Inc pays the higher dividend (3%). Which is the better fit depends on your goals — on Pluang, investors hold Gap Inc for 37 Days and Harley-Davidson Inc for 92 Days on average.
| GAP | HOG | |
|---|---|---|
Market Cap | $8.21B | $2.78B |
Volume | 5,192,917 | 2,966,389 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $29.13 | $28.46 |
52-Week Low | $18.35 | $17.19 |
Typical Hold Time | 37 Days | 92 Days |
Enterprise Value | $11.44B | $3.20B |
Dividend Yield | 3% | 2.8% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Gap trades at $23.36, down 1.06% on the day, with a bullish technical signal supported by moving averages. The company shows strong profitability with a 43.26% gross margin and 33.78% ROE, while valuation ratios like a P/E of 7.04 and P/S of 0.58 suggest potential undervaluation. Recent earnings beats in Q1 and Q2 2026 and a new 'fashiontainment' partnership with boy band JYT highlight operational momentum.
The outlook is positive given earnings growth and low valuation, but risks include reliance on Old Navy's turnaround and competitive pressures. Analyst consensus is a $25.67 price target with a 'Hold' bias, indicating modest upside from current levels amid mixed institutional sentiment.
Harley-Davidson (HOG) trades at $26.75, down 0.74% on the day, with a bullish technical signal from moving averages. Recent earnings show a mixed track record, with a Q2 2026 beat but misses in prior quarters. Revenue has declined from $5.8B in 2022 to $4.5B in 2025, though net income remains positive. The stock is valued at a P/E of 14.86 and P/S of 0.72, below industry averages, while analyst sentiment is mixed with a $28.50 consensus target.
The outlook is cautious; while valuation appears attractive and technicals suggest near-term strength, declining revenue and margin pressures pose fundamental risks. Investor sentiment is divided, with institutional activity showing both accumulation and divestment. Key catalysts include execution of the 'Back to the Bricks' strategy, but tariff exposures and competitive threats remain headwinds.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
No sentiment data available yet.
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Gap Inc
Gap retails apparel, accessories, and personal-care products under the Gap, Old Navy, Banana Republic, and Athleta brands. Old Navy generates more than half of Gap's sales. The firm also operates e-commerce sites, outlet stores, and specialty stores under various Gap names. Gap operates nearly 3,000 stores in North America, Europe, and Asia and franchises about 600 stores in Asia, Europe, Latin America, and other regions. Gap was founded in 1969 and is based in San Francisco.
Read more on GAP →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
