Compare Futu Holdings Ltd (FUTU) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Futu Holdings Ltd vs Harley-Davidson Inc — how do they compare? Futu Holdings Ltd trades at $97.45 (market cap $13.94B), while Harley-Davidson Inc trades at $26.13 (market cap $2.73B). The key difference: Futu Holdings Ltd is far larger — about 5.1× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays the higher dividend (2.83%). Which is the better fit depends on your goals.
| FUTU | HOG | |
|---|---|---|
Market Cap | $13.94B | $2.73B |
Sector | Financials | Consumer Cyclical |
52-Week High | $199.04 | $31.03 |
52-Week Low | $89.76 | $17.19 |
Enterprise Value | $13.79B | $3.13B |
Dividend Yield | 2.62% | 2.83% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
FUTU trades at $98.2, up 0.07% on the day, with a bullish technical signal but mixed earnings history including a Q1 2026 miss. The company shows strong fundamentals with 2025 revenue of $22.85B, net income margin of 49.62%, and robust cash flow. However, multiple class action lawsuits filed in July 2026 alleging securities fraud create significant near-term uncertainty.
The outlook is clouded by legal risks despite solid profitability and analyst support (58% buy ratings). Investment opportunity hinges on resolution of regulatory allegations, while key risks include potential financial penalties and reputational damage from ongoing litigation.
Harley-Davidson (HOG) trades at $26.67, up 6.21% over the past day, with technical indicators showing a bullish trend. The stock is fundamentally supported by attractive valuation ratios, including a P/E of 13.45 and P/B of 0.89, but faces declining revenue and net income margins. Recent news highlights the company's strategic moves, such as bringing Revolution Max engine production back to the U.S. and upcoming Q2 2026 earnings on July 23, 2026.
The outlook is mixed: cost-cutting initiatives and production shifts may support margins, but earnings misses and competitive pressures pose risks. Analyst consensus is cautious with a hold-heavy rating and a price target of $23.40, below the current price, indicating limited near-term upside potential amid execution challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Futu Holdings Ltd
Futu Holdings Ltd is an online broker providing one-stop online investing services. The company provides its services through its digital platform Futu NiuNiu, which includes market data, trading service, and news feed of Hong Kong, Mainland China, Singapore, and United States equity markets. It generates its revenue in the form of brokerage commission and handling charge services.
Read more on FUTU →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
