Compare First Solar, Inc. (FSLR) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
First Solar, Inc. vs Harley-Davidson Inc — how do they compare? First Solar, Inc. trades at $228.23 (market cap $25.89B), while Harley-Davidson Inc trades at $25.85 (market cap $2.78B). The key difference: First Solar, Inc. is far larger — about 9.3× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.75% dividend while First Solar, Inc. pays none. Which is the better fit depends on your goals.
| FSLR | HOG | |
|---|---|---|
Market Cap | $25.89B | $2.78B |
Sector | Technology | Consumer Cyclical |
52-Week High | $318.30 | $31.03 |
52-Week Low | $180.05 | $17.19 |
Enterprise Value | $24.36B | $3.19B |
Dividend Yield | — | 2.75% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
First Solar (FSLR) trades at $239.33, down 4.29% today, with a bullish technical signal from moving averages and a consensus analyst price target of $282.07. The company reported strong revenue growth to $5.22B in 2025, with a net income margin of 32.47%, though it missed Q4 2025 EPS estimates. Recent news highlights multiple class-action lawsuits filed against the company, creating investor uncertainty alongside positive analyst upgrades.
The outlook remains positive due to robust profitability and upward earnings revisions, but risks include legal challenges and potential volatility from overbought technical conditions. Investors should weigh solid fundamentals against near-term sentiment pressures.
Harley-Davidson (HOG) trades at $26.10, up 0.35% with a bullish technical signal from moving averages. The company reported mixed Q2 2026 results with an EPS beat ($0.75 vs. $0.645 expected) but revenue challenges, while raising full-year guidance. Valuation appears reasonable with P/E of 14.84 and P/S of 0.72, though profitability metrics show pressure with net margin at 4.78%.
The outlook remains cautiously optimistic with analyst consensus at $26.00 target. Key opportunities include North American sales strength and cost-cutting initiatives, while risks involve raw material costs and competitive pressures. Institutional activity shows mixed signals with recent large purchases and sales.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About First Solar, Inc.
First Solar designs and manufactures solar photovoltaic panels, modules, and systems for use in utility-scale development projects. The company's solar modules use cadmium telluride to convert sunlight into electricity. This is commonly called thin-film technology. First Solar is the world's largest thin-film solar module manufacturer. It has production lines in Vietnam, Malaysia, the United States, and a new factory under construction in India.
Read more on FSLR →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
