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Compare Flex Ltd (FLEX) vs Harley-Davidson Inc (HOG) Price & Performance

Harley-Davidson IncTrade

Price performance (Past 24H)

Key statistics

Flex Ltd vs Harley-Davidson Inc — how do they compare? Flex Ltd trades at $116.85 (market cap $44.09B), while Harley-Davidson Inc trades at $26.75 (market cap $2.78B). The key difference: Flex Ltd is far larger — about 15.9× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.8% dividend while Flex Ltd pays none. Which is the better fit depends on your goals — on Pluang, investors hold Flex Ltd for 3 Days and Harley-Davidson Inc for 91 Days on average.

FLEXHOG
Market Cap
$44.09B$2.78B
Volume
3,022,1662,966,389
Sector
TechnologyConsumer Cyclical
52-Week High
$162.07$28.46
52-Week Low
$54.51$17.19
Typical Hold Time
3 Days91 Days
Enterprise Value
$47.18B$3.20B
Dividend Yield
—2.8%

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

Flex Ltd

No Aura AI signal available yet.

Harley-Davidson Inc

Harley-Davidson (HOG) trades at $26.95, up 0.04% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $28.50. Recent Q2 2026 earnings beat expectations, but revenue has declined from $5.8B in 2022 to $4.5B in 2025, with net income margin falling to 7.57%. The company maintains a dividend and shows improved cash flow trends, though it faces headwinds from tariffs and a recent data breach investigation.

The stock presents a mixed outlook: valuation metrics like P/E of 14.97 and P/B of 0.9 suggest potential upside, but declining profitability and competitive pressures pose risks. Investor sentiment is cautious with 61% hold ratings, while institutional activity shows mixed positioning. Key catalysts include execution of the 'Back to the Bricks' strategy, though tariff exposures and softening demand remain concerns.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

FLEX
100% Buy0% Sell
Avg holding period · 3 Days
HOG

No sentiment data available yet.

Top news

Latest headlines on both assets

About Flex Ltd

Flex provides design, engineering, manufacturing, supply chain, and logistics services for technology products. It serves industries including cloud, data centers, communications, automotive, healthcare, and industrials.

Read more on FLEX →

About Harley-Davidson Inc

Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.

Read more on HOG →