Five9 Inc vs Ulta Beauty Inc — how do they compare? Five9 Inc trades at $25 (market cap $1.90B), while Ulta Beauty Inc trades at $477.19 (market cap $20.04B). The key difference: Ulta Beauty Inc is far larger — about 10.5× Five9 Inc's market cap, and Five9 Inc is trading nearer its 52-week high, Ulta Beauty Inc nearer its low. Which is the better fit depends on your goals.
| FIVN | ULTA | |
|---|---|---|
Market Cap | $1.90B | $20.04B |
Sector | Technology | Consumer Cyclical |
52-Week High | $29.16 | $706.82 |
52-Week Low | $13.61 | $450.75 |
Enterprise Value | $1.98B | $22.12B |
Signals from Pluang's Aura AI — not financial advice
Five9 (FIVN) trades at $25.58, down 0.89% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $27.00. The company has shown consistent revenue growth, reaching $1.15 billion in 2025, and has beaten earnings estimates for the last three quarters. Recent news highlights include new executive appointments and AI product launches, though some legal scrutiny regarding fiduciary duties exists.
The outlook is positive given strong earnings beats and revenue growth, but risks include high valuation multiples, negative net cash flow, and ongoing legal investigations. Analyst sentiment remains largely bullish, supporting potential upside to the price target.
ULTA Beauty trades at $469.12, down 0.89% on the day, with a neutral technical signal and mixed earnings history. The stock shows strong profitability with a 39.33% gross margin and 47.45% ROE, though revenue growth has moderated. Recent news highlights international expansion and a new CTO appointment, while analyst consensus remains bullish with a $623.73 price target.
Outlook: ULTA presents a value opportunity with solid fundamentals and market share gains, but faces risks from consumer demand volatility and competitive pressures. Wall Street's strong buy ratings suggest upside potential, though investors should monitor margin trends and execution of growth initiatives.
Trailing returns across standard periods
Five9 provides cloud-native contact center software that enables digital customer service, sales, and marketing engagement. The company's Virtual Contact Center platform combines core telephony functionality, omnichannel engagement capabilities, and various software modules into a unified cloud contact-center-as-a-service, or CCaaS, platform. Five9's artificial intelligence and automation portfolio supplements and enhances the firm's core CCaaS offerings, including solutions for digital self-service, agent assist technology, and workflow automation. Five9 also offers workforce optimization products that optimize call center efficiency through workforce management solutions, manage interaction quality, and track agent performance.
Read more on FIVN →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →