Compare Five Below Inc (FIVE) vs Ulta Beauty Inc (ULTA) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Five Below Inc vs Ulta Beauty Inc — how do they compare? Five Below Inc trades at $200.62 (market cap $10.67B), while Ulta Beauty Inc trades at $478.3 (market cap $20.04B). The key difference: Ulta Beauty Inc is the larger of the two by market cap, and Five Below Inc is trading nearer its 52-week high, Ulta Beauty Inc nearer its low. Which is the better fit depends on your goals.
| FIVE | ULTA | |
|---|---|---|
Market Cap | $10.67B | $20.04B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $247.71 | $706.82 |
52-Week Low | $131.94 | $450.75 |
Enterprise Value | $11.56B | $22.12B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Five Below (FIVE) trades at $200.59, up 3.87% today, with a bullish technical signal despite mixed moving averages. The company shows strong revenue growth, rising from $2.8B in 2022 to $3.88B in 2025, and has consistently beaten earnings expectations in recent quarters. Positive sentiment is driven by store expansion and digital marketing initiatives, with 60% of analysts rating it a Buy.
The outlook is favorable with a consensus price target of $252.09, implying 26% upside, supported by robust growth projections. Risks include competitive pressures and execution challenges in expansion. Net cash flow improved to $152M in 2025, but profit margins have fluctuated, requiring monitoring of cost management.
ULTA Beauty trades at $478.30, up 1.96% today, with a neutral technical signal and strong fundamentals including a 47.45% ROE and 9.36% net margin. Recent earnings beat expectations in Q1 2026, but net cash flow turned negative in 2025. The stock is supported by a loyal customer base and international expansion initiatives, including a new CTO appointment to bolster digital capabilities.
The outlook is positive with a consensus price target of $623.73, implying 30% upside, though risks include competitive pressures and fluctuating cash flows. Analyst sentiment is bullish with 56.5% buy ratings, but investors should monitor margin sustainability and macroeconomic impacts on consumer spending.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Five Below Inc
Five Below is a value-oriented retailer that operated 1,190 stores in the United States as of the end of fiscal 2021. Catering to teen and preteen consumers, stores feature a wide variety of merchandise, the vast majority of which is priced below $6. The assortment focuses on discretionary items in several categories, particularly leisure (such as sporting goods, toys, and electronics
Read more on FIVE →About Ulta Beauty Inc
With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →
