Compare Five Below Inc (FIVE) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Five Below Inc vs Harley-Davidson Inc — how do they compare? Five Below Inc trades at $201.83 (market cap $10.67B), while Harley-Davidson Inc trades at $26.74 (market cap $2.73B). The key difference: Five Below Inc is far larger — about 3.9× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.83% dividend while Five Below Inc pays none. Which is the better fit depends on your goals.
| FIVE | HOG | |
|---|---|---|
Market Cap | $10.67B | $2.73B |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $247.71 | $31.03 |
52-Week Low | $131.94 | $17.19 |
Enterprise Value | $11.56B | $3.13B |
Dividend Yield | — | 2.83% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Five Below (FIVE) trades at $193.11, up 0.82% with a bullish technical signal despite mixed moving averages. The company demonstrates strong growth with revenue reaching $3.88 billion in 2025 and consistent earnings beats, including Q1 2026 EPS of $2.22 beating expectations of $1.77. Valuation metrics show a P/E of 24.34 and P/S of 2.11, while profitability remains solid with 8.67% net margin and 21.13% ROE. Recent news highlights store expansion to 2,000 locations and strategic investments in digital marketing.
FIVE presents a compelling growth story with analyst consensus pointing to 33% upside potential to $252.09 target. The stock benefits from strong institutional support (60% buy ratings) and positive earnings momentum, though investors should monitor competitive pressures in value retail and the sustainability of expansion-driven cash flow patterns. Current technical levels show support at $191 with resistance at $194.
Harley-Davidson (HOG) trades at $25.11, down 1.1% on the day, with mixed technical signals showing a bullish moving average trend but neutral oscillators. Recent earnings have been volatile, with Q1 2026 missing estimates despite revenue growth. The company is executing a turnaround strategy including U.S. production reshoring and cost cuts, reflected in improving cash flow trends but declining revenue and margins since 2022.
The outlook hinges on margin recovery from operational reset initiatives, but risks include competitive pressures and execution challenges. Analysts are cautious with 65.7% hold ratings, though some see value at current valuations. The stock faces near-term pressure with consensus price target below current levels, requiring successful turnaround execution for sustained upside.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Five Below Inc
Five Below is a value-oriented retailer that operated 1,190 stores in the United States as of the end of fiscal 2021. Catering to teen and preteen consumers, stores feature a wide variety of merchandise, the vast majority of which is priced below $6. The assortment focuses on discretionary items in several categories, particularly leisure (such as sporting goods, toys, and electronics
Read more on FIVE →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
