Compare Five Below Inc (FIVE) vs Harley-Davidson Inc (HOG) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Five Below Inc vs Harley-Davidson Inc — how do they compare? Five Below Inc trades at $214.73 (market cap $11.55B), while Harley-Davidson Inc trades at $26.9 (market cap $2.78B). The key difference: Five Below Inc is far larger — about 4.2× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.8% dividend while Five Below Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Five Below Inc for 46 Days and Harley-Davidson Inc for 92 Days on average.
| FIVE | HOG | |
|---|---|---|
Market Cap | $11.55B | $2.78B |
Volume | 1,120,554 | 2,966,389 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $262.72 | $28.46 |
52-Week Low | $138.49 | $17.19 |
Typical Hold Time | 46 Days | 92 Days |
Enterprise Value | $12.40B | $3.20B |
Dividend Yield | — | 2.8% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Five Below (FIVE) trades at $209.56, up 2.61% today, showing strong momentum with three consecutive quarterly earnings beats. The stock faces technical headwinds with bearish moving averages but maintains solid fundamentals including 40.3% gross margins and 28.3% ROE. Recent news highlights strategic growth initiatives including a $600 million buyback and board appointments, while analysts project significant upside to the $298.44 consensus target.
FIVE presents a compelling growth story with 60% analyst buy ratings and projected revenue growth to $5.3B in 2026. However, premium valuation multiples and execution risks amid consumer spending pressures require careful monitoring. The stock's technical weakness contrasts with strong fundamental prospects, creating potential opportunity for patient investors.
Harley-Davidson (HOG) trades at $26.75, down 0.74% on the day, with mixed technical signals showing bullish moving averages but neutral oscillators. The company reported Q2 2026 EPS of $0.75, beating expectations, though revenue has declined from $5.8B in 2022 to $4.5B in 2025. Valuation metrics appear reasonable with P/E of 14.86 and P/B of 0.9, while analyst consensus leans Hold with a $28.50 price target. Recent news highlights tariff exposure and a data breach investigation.
HOG presents a cautious opportunity with attractive valuation multiples and recent earnings beat, but faces headwinds from declining revenue, tariff risks, and mixed analyst sentiment. The stock trades near support at $26 with potential upside to the $28.50 consensus target, though investors must weigh competitive pressures and macroeconomic challenges against the company's iconic brand and restructuring efforts.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Five Below Inc
Five Below is a value-oriented retailer that operated 1,190 stores in the United States as of the end of fiscal 2021. Catering to teen and preteen consumers, stores feature a wide variety of merchandise, the vast majority of which is priced below $6. The assortment focuses on discretionary items in several categories, particularly leisure (such as sporting goods, toys, and electronics
Read more on FIVE →About Harley-Davidson Inc
Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →
