Firy Inc. vs Mattel Inc — how do they compare? Firy Inc. trades at $8.7 (market cap $125.48M), while Mattel Inc trades at $14.44 (market cap $4.03B). The key difference: Mattel Inc is far larger — about 32.1× Firy Inc.'s market cap, and Firy Inc. is trading nearer its 52-week high, Mattel Inc nearer its low. Which is the better fit depends on your goals.
| FIRY | MAT | |
|---|---|---|
Market Cap | $125.48M | $4.03B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $12.45 | $22.16 |
52-Week Low | $2.28 | $13.05 |
Enterprise Value | $69.16M | $5.84B |
Signals from Pluang's Aura AI — not financial advice
FIRY (formerly Skillz Inc.) trades at $8.04, down 4.74% today, amid mixed technical signals with a bullish overall trend but neutral oscillators. The company recently rebranded and reported Q1 2026 results showing revenue growth to $104.5M but persistent losses with a net margin of -57.48%. Cash flow remains negative at -$86.41M for 2025, though operating losses have narrowed from 2022 peaks.
Outlook is cautious; while technicals suggest near-term support at $8, fundamental challenges include deep losses and negative cash flow. Analyst sentiment is mixed with 60% hold ratings. Key risks are profitability timeline and competitive pressure, but rebranding and legal victories may support long-term turnaround if execution improves.
Mattel (MAT) trades at $13.67, down 1.23% on the day, with a bearish technical signal from moving averages. The company maintains solid fundamentals with a P/E of 8.88 and net income margin of 9.27%, though recent quarters showed mixed earnings results. Positive sentiment is driven by new product launches like Hot Wheels collaborations and Barbie brand expansions, while analyst consensus remains bullish with a $14.60 price target.
The outlook for Mattel is cautiously optimistic, supported by strong brand portfolio and valuation appeal, but tempered by recent earnings misses and a negative net cash flow trend. Key risks include execution on new initiatives and competitive pressures in the toy industry. Upside potential exists if upcoming Q2 2026 earnings beat expectations and brand momentum continues.
Trailing returns across standard periods
Latest headlines on both assets
Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →Mattel markets toy products that are sold to its wholesale customers and direct to retail consumers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, handheld and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Just over half of its net sales are in North America, while the remainder stem from international markets.
Read more on MAT →