Figs Inc vs Hershey Co — how do they compare? Figs Inc trades at $10.12 (market cap $1.66B), while Hershey Co trades at $175.86 (market cap $34.54B). The key difference: Hershey Co is far larger — about 20.8× Figs Inc's market cap, and Hershey Co pays a 3.41% dividend while Figs Inc pays none. Which is the better fit depends on your goals.
| FIGS | HSY | |
|---|---|---|
Market Cap | $1.66B | $34.54B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $17.12 | $236.28 |
52-Week Low | $5.81 | $162.31 |
Enterprise Value | $1.44B | $39.34B |
Dividend Yield | — | 3.41% |
Signals from Pluang's Aura AI — not financial advice
FIGS trades at $10.08, up 3.7% today, with a bearish technical signal despite recent earnings beats. Revenue grew to $631.1M in 2025 (Zacks Investment Research, 2026-05-07), but net cash flow remains negative. Analyst consensus is Buy with a $19.50 target, though technical indicators show selling pressure.
Outlook hinges on global expansion and margin management amid cost pressures. Risks include competitive threats and volatile cash flows, but strong customer growth and premium positioning offer upside if execution improves.
HSY trades at $174.84, up 1.97% in the last session, with a bearish technical signal but recent earnings beats. The stock shows strong profitability with a 9.12% net income margin and 23.23% ROE, though its P/E of 31.71 suggests premium valuation. Recent news highlights margin recovery and new product launches, with Q2 2026 earnings due July 30, 2026.
Outlook is cautiously optimistic as easing cocoa costs and innovation drive growth, but high debt and valuation pose risks. Analyst consensus is a $209.25 price target with a 'Hold' bias, offering potential upside if earnings momentum continues amid competitive and economic pressures.
Trailing returns across standard periods
Latest headlines on both assets
FIGS Inc is a healthcare apparel company. It offers more fitted scrubs for men and women made of its proprietary fabric FIONx, which provides four-way stretch and has anti-odor, anti-wrinkle, and moisture-wicking properties.
Read more on FIGS →Hershey is a leading confectionery manufacturer in the U.S. (around a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm's mix has expanded over the last 85 years and now consists of 100 brands, including Reese's, Kit Kat, Kisses, and Ice Breakers. Hershey's products are sold in about 80 countries, albeit with just a high-single-digit percentage of sales coming from markets outside the U.S., including Brazil, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate's Booty, Smart Puffs, and Original Tings brands) over the past few years.
Read more on HSY →