F5 Inc vs Williams-Sonoma, Inc. — how do they compare? F5 Inc trades at $403.85 (market cap $23.79B), while Williams-Sonoma, Inc. trades at $231.07 (market cap $26.24B). The key difference: F5 Inc and Williams-Sonoma, Inc. are close in size by market cap, and Williams-Sonoma, Inc. pays a 1.36% dividend while F5 Inc pays none. Which is the better fit depends on your goals.
| FFIV | WSM | |
|---|---|---|
Market Cap | $23.79B | $26.24B |
Sector | Technology | Consumer Cyclical |
52-Week High | $431.26 | $240.06 |
52-Week Low | $223.99 | $165.01 |
Enterprise Value | $22.60B | $27.08B |
Dividend Yield | — | 1.36% |
Signals from Pluang's Aura AI — not financial advice
F5 Networks (FFIV) trades at $419.00, down 2.84% on the day, but remains in a bullish technical trend above key support levels. The company demonstrates strong fundamental momentum with revenue growth to $3.09B in 2025 and consistent earnings beats, including a recent Q1 2026 EPS of $3.90 against a $3.46 expectation. Recent news highlights strategic expansion into AI security, including the acquisition of SurePath AI (GeekWire, 2026-06-26).
The outlook is supported by robust profitability and strategic positioning in application security, but elevated valuation multiples (P/E 34.61, P/S 7.6) and a high current price relative to the analyst consensus target of $397.00 present near-term valuation risk. The primary investment opportunity lies in the company's execution on its AI security platform growth, while risks include competitive pressures and the stock's premium pricing.
Williams-Sonoma (WSM) trades at $220.34, up 1.7% on the day, with a bullish technical signal from moving averages. The company demonstrates strong profitability with a 13.81% net income margin and 54.01% ROE, though revenue has been volatile. Recent earnings have consistently beaten expectations, and the company maintains active brand collaborations and dividend payments.
The outlook is mixed; strong fundamentals and earnings beats support upside, but high valuation multiples and competitive pressures pose risks. Analyst consensus is a Hold with a $215.22 price target slightly below current levels, indicating cautious optimism tempered by valuation concerns.
Trailing returns across standard periods
F5 is a market leader in the application delivery controller market. The company sells products for networking traffic, security, and policy management. Its products ensure applications are safely routed in efficient manners within on-premises data centers and across cloud environments. More than half of its revenue is based on providing services, and its three customer verticals are enterprises, service providers, and government entities. The Seattle-based firm was incorporated in 1996 and generates sales globally.
Read more on FFIV →With a wide retail and direct-to-consumer presence, Williams-Sonoma is a leader in the $300 billion domestic home category, focused on expanding its exposure in the B2B, marketplace, and franchise areas. Namesake Williams-Sonoma (175 stores) offers high-end cooking essentials, while Pottery Barn (189) provides casual home accessories. Brand extensions include Pottery Barn Kids (52) and PBteen. West Elm (121) is an emerging concept for young professionals, and Rejuvenation (9) offers lighting and house parts. Williams-Sonoma also has a business-to-business team that supports projects that range from residential to large-scale commercial.
Read more on WSM →