F5 Inc vs Harley-Davidson Inc — how do they compare? F5 Inc trades at $401.49 (market cap $23.79B), while Harley-Davidson Inc trades at $26.62 (market cap $2.73B). The key difference: F5 Inc is far larger — about 8.7× Harley-Davidson Inc's market cap, and Harley-Davidson Inc pays a 2.83% dividend while F5 Inc pays none. Which is the better fit depends on your goals.
| FFIV | HOG | |
|---|---|---|
Market Cap | $23.79B | $2.73B |
Sector | Technology | Consumer Cyclical |
52-Week High | $431.26 | $31.03 |
52-Week Low | $223.99 | $17.19 |
Enterprise Value | $22.60B | $3.13B |
Dividend Yield | — | 2.83% |
Signals from Pluang's Aura AI — not financial advice
F5 (FFIV) trades at $403.30, down 6.48% on the day, yet maintains a bullish technical trend with strong fundamental performance. The company has consistently beaten earnings estimates in recent quarters, with Q1 2026 EPS of $3.90 surpassing the $3.46 expectation. Revenue growth is steady, reaching $3.09 billion in 2025, supported by strategic expansions into AI security, including the acquisition of SurePath AI and new platform launches.
The outlook is positive, driven by robust profitability and strategic positioning in application security. However, risks include high valuation multiples and competitive pressures. Analyst consensus is a 'Hold' with a $397 price target, slightly below the current price, indicating cautious optimism amid growth initiatives.
Harley-Davidson (HOG) trades at $26.67, up 6.21% over the past day, with technical indicators showing a bullish trend. The stock is fundamentally supported by attractive valuation ratios, including a P/E of 13.45 and P/B of 0.89, but faces declining revenue and net income margins. Recent news highlights the company's strategic moves, such as bringing Revolution Max engine production back to the U.S. and upcoming Q2 2026 earnings on July 23, 2026.
The outlook is mixed: cost-cutting initiatives and production shifts may support margins, but earnings misses and competitive pressures pose risks. Analyst consensus is cautious with a hold-heavy rating and a price target of $23.40, below the current price, indicating limited near-term upside potential amid execution challenges.
Trailing returns across standard periods
F5 is a market leader in the application delivery controller market. The company sells products for networking traffic, security, and policy management. Its products ensure applications are safely routed in efficient manners within on-premises data centers and across cloud environments. More than half of its revenue is based on providing services, and its three customer verticals are enterprises, service providers, and government entities. The Seattle-based firm was incorporated in 1996 and generates sales globally.
Read more on FFIV →Harley-Davidson is a global leading manufacturer of heavyweight motorcycles, merchandise, parts, and accessories. It sells custom, cruiser, and touring motorcycles and offers a complete line of Harley-Davidson motorcycle parts, accessories, riding gear, and apparel, as well as merchandise. Harley-Davidson Financial Services provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley has historically captured about half of all heavyweight domestic retail motorcycle registrations, a metric it had ceded in 2020 as it repositioned the business, but a level it is working back toward. In recent years the firm has expanded into the adventure touring market with its Pan America model and into electric with the LiveWire brand.
Read more on HOG →