FirstEnergy Corp. vs Ulta Beauty Inc — how do they compare? FirstEnergy Corp. trades at $49.17 (market cap $28.13B), while Ulta Beauty Inc trades at $477.49 (market cap $20.04B). The key difference: FirstEnergy Corp. is the larger of the two by market cap, and FirstEnergy Corp. pays a 3.82% dividend while Ulta Beauty Inc pays none. Which is the better fit depends on your goals.
| FE | ULTA | |
|---|---|---|
Market Cap | $28.13B | $20.04B |
Sector | Utilities | Consumer Cyclical |
52-Week High | $51.91 | $706.82 |
52-Week Low | $40.30 | $450.75 |
Enterprise Value | $56.14B | $22.12B |
Dividend Yield | 3.82% | — |
Signals from Pluang's Aura AI — not financial advice
FirstEnergy (FE) trades at $49.22, up 1.63% with a bullish technical signal. The stock shows consistent revenue growth, reaching $15.09B in 2025, and maintains a net income margin of 6.86%. Analyst consensus is a Buy with a $52.00 price target, supported by strong cash flow from operations of $3.70B. Recent news highlights growth from data center demand and a $36B investment plan.
Outlook remains positive due to strategic investments and rising energy demand, but risks include high debt levels and regulatory pressures. The stock offers steady growth potential with a dividend yield, though investors should monitor execution of capital expenditures and interest rate impacts on financing costs.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
FirstEnergy is one of the largest investor-owned utilities in the United States with 10 regulated distribution companies across six mid-Atlantic and Midwestern states. FirstEnergy also owns and operates one of the nation's largest electric transmission systems with 24,000 miles of lines.
Read more on FE →With more than 1,300 stores and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the U.S. The firm offers makeup (43% of 2021 sales), fragrances, skin care, and hair care products (20% of 2021 sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Read more on ULTA →