Ford Motor Company vs Target Corporation — how do they compare? Ford Motor Company trades at $13.83 (market cap $55.75B), while Target Corporation trades at $152.22 (market cap $69.17B). The key difference: Target Corporation is the larger of the two by market cap, and Ford Motor Company pays the higher dividend (4.29%). Which is the better fit depends on your goals.
| F | TGT | |
|---|---|---|
Market Cap | $55.75B | $69.17B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $17.44 | $152.35 |
52-Week Low | $11.21 | $83.68 |
Enterprise Value | $187.71B | $84.47B |
Dividend Yield | 4.29% | 3.05% |
Signals from Pluang's Aura AI — not financial advice
Ford Motor Company (F) trades at $14.015, up 0.25% on the day, with a bearish technical signal and mixed earnings history including a recent Q3 2026 miss. The company reported a net loss of $8.18 billion for 2025, with negative profit margins, but maintains strong operating cash flow of $21.28 billion. Recent news highlights the upcoming affordable Fathom EV truck priced around $28,000, targeting market share gains amid high vehicle prices.
The outlook is cautious; while analyst consensus is a Buy with a $16.18 price target, fundamental weaknesses like negative ROE and net income margin pose risks. The EV transition and competitive pressures are key challenges, but the dividend yield and cash flow stability offer some investor appeal. Execution on new models like the Fathom is critical for a turnaround.
Target (TGT) trades at $152.09, up 1.6% today and near its 52-week high, with a bullish technical outlook supported by moving averages. The stock has consistently beaten earnings estimates in recent quarters, with Q2 2026 results pending. Valuation metrics show a P/E of 20.12 and P/S of 0.65, while profitability remains solid with a 22.02% ROE. Recent news highlights the appointment of a Chief AI Officer, signaling strategic focus on technology.
The outlook for TGT is positive, driven by earnings momentum and AI initiatives, but risks include competitive retail pressures and potential margin compression. Analyst consensus is mixed with a $147.72 price target, suggesting limited upside from current levels, though institutional buying activity supports bullish sentiment.
Trailing returns across standard periods
Latest headlines on both assets
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →With 1,926 stores (as of the end of fiscal 2021), Target is a leading American general merchandise retailer, offering a variety of products across several categories, including beauty and household essentials (26% of fiscal 2021 sales), food and beverage (19%), home furnishings and décor (19%), hardlines (18%), and apparel and accessories (17%). Most of Target's stores are large, averaging more than 125,000 square feet. The company has a significant e-commerce presence, deriving around 19% of sales from the channel (up from about 9% in fiscal 2019, before the pandemic). In addition to its namesake stores, Target owns Shipt, an online same-day delivery platform. After it exited Canada in 2015, virtually all of Target's revenue is generated from the United States.
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