Ford Motor Company vs SoFi Technologies Inc — how do they compare? Ford Motor Company trades at $14.15 (market cap $56.50B), while SoFi Technologies Inc trades at $17.67 (market cap $22.92B). The key difference: Ford Motor Company is far larger — about 2.5× SoFi Technologies Inc's market cap, and Ford Motor Company pays a 4.23% dividend while SoFi Technologies Inc pays none. Which is the better fit depends on your goals.
| F | SOFI | |
|---|---|---|
Market Cap | $56.50B | $22.92B |
Sector | Consumer Cyclical | Financials |
52-Week High | $17.44 | $32.21 |
52-Week Low | $10.82 | $15.15 |
Enterprise Value | $185.53B | — |
Dividend Yield | 4.23% | — |
Signals from Pluang's Aura AI — not financial advice
Ford (F) trades at $13.93, up 0.44% on the day, with a neutral technical outlook and mixed fundamental signals. The company reported a net loss of $8.18 billion in 2025 despite revenue growth to $187.27 billion, reflecting margin pressure. Recent news highlights labor agreements, EV initiatives, and a 4%+ dividend yield. Analyst consensus is a $15.00 price target with a Hold-heavy rating distribution.
The stock presents a value opportunity with low P/E and P/S ratios, but significant risks include persistent net losses, high debt levels, and competitive pressures in the EV transition. Upside depends on execution of cost controls and successful new product launches, particularly in electric vehicles.
SoFi Technologies (SOFI) trades at $18.55, up 2.32% today, with a bullish technical signal from moving averages and recent earnings beats. Revenue grew to $3.61B in 2025, though net income dipped to $481M. The stock remains 30% down year-to-date but has rebounded from lows near $15. Analyst consensus price target is $22.43, with 33% buy ratings. Recent news highlights AI initiatives and new ETF launches as growth catalysts.
Outlook: Upside exists if SoFi sustains revenue growth and expands margins, but risks include high valuation (P/E 39.71) and dependence on favorable interest rates. Q2 earnings on July 29 will test management's 30% growth guidance. Institutional sentiment is mixed, with net cash flow positive but operating cash flow negative.
Trailing returns across standard periods
Latest headlines on both assets
Ford Motor Company designs, manufactures, and services cars and trucks. The Company also provides vehicle-related financing, leasing, and insurance through its subsidiary.
Read more on F →SoFi is a financial services company that was founded in 2011 and is currently based in San Francisco. Initially known for its student loan refinancing business, the company has expanded its product offerings to include personal loans, credit cards, mortgages, investment accounts, banking services, and financial planning. The company intends to be a one-stop shop for its clients' finances and operates solely through its mobile app and website. Through its acquisition of Galileo in 2020 the company also offers payment and account services for debit cards and digital banking.
Read more on SOFI →