Etsy Inc vs Zillow Group Inc Class C — how do they compare? Etsy Inc trades at $85.51 (market cap $8.14B), while Zillow Group Inc Class C trades at $34.09 (market cap $7.74B). The key difference: Etsy Inc and Zillow Group Inc Class C are close in size by market cap, and Etsy Inc is trading nearer its 52-week high, Zillow Group Inc Class C nearer its low. Which is the better fit depends on your goals.
| ETSY | Z | |
|---|---|---|
Market Cap | $8.14B | $7.74B |
Sector | Consumer Cyclical | Media |
52-Week High | $85.74 | $90.35 |
52-Week Low | $44.05 | $29.41 |
Enterprise Value | $9.79B | $7.38B |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
Zillow Group (Z) trades at $33.83, up 6.18% today, with a bullish technical signal but mixed indicators. The company shows improving fundamentals, with revenue growing to $2.58B in 2025 and a return to profitability (net income of $23M). However, a high P/E ratio of 135.38 indicates premium valuation, and negative net cash flow persists. Recent news highlights multiple securities class action lawsuits alleging fraud related to an anticompetitive agreement, creating significant headline risk.
The outlook is cautious; while analyst consensus is a Buy with a $57.67 price target implying substantial upside, near-term sentiment is pressured by litigation. The key opportunity lies in continued execution on revenue growth and margin expansion, but investors face elevated risks from legal proceedings and the stock's high valuation multiples.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Zillow Group is an online real estate company that simplifies buying, selling, renting, and financing properties. It partners with agents, brokers, and landlords, combining technology with quality service. Its brands include Zillow, Trulia, StreetEasy, and Hotpads.
Read more on Z →