Etsy Inc vs Snap Inc — how do they compare? Etsy Inc trades at $79.19 (market cap $7.29B), while Snap Inc trades at $5.35 (market cap $9.32B). The key difference: Snap Inc is the larger of the two by market cap, and Etsy Inc is trading nearer its 52-week high, Snap Inc nearer its low. Which is the better fit depends on your goals.
| ETSY | SNAP | |
|---|---|---|
Market Cap | $7.29B | $9.32B |
Sector | Consumer Cyclical | Media |
52-Week High | $86.47 | $9.09 |
52-Week Low | $44.05 | $3.93 |
Enterprise Value | $9.25B | $10.88B |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $80.40, down 6.02% on the day, with a bearish technical signal despite recent earnings beats. The company reported strong Q2 2026 results with EPS of $0.98 beating expectations of $0.747, while announcing a 12% workforce reduction and $2 billion share repurchase program. Revenue trends show modest growth from $2.6B in 2022 to $2.9B in 2025, though net income margins have compressed from 11.19% in 2023 to 5.65% in 2025.
The outlook remains mixed with analyst consensus at Buy (46.7%) versus Hold (46.7%) and an $85.71 price target offering 6.6% upside. Key risks include high debt levels ($2.29B long-term debt), competitive pressures, and execution of restructuring. Positive catalysts include AI integration progress and operational efficiency improvements driving GMS growth acceleration to 7.5% year-over-year.
Snap Inc. (SNAP) trades at $5.34, up 0.19% today, with a bullish technical signal from moving averages. The company shows improving fundamentals with Q2 2026 revenue growth of 19% year-over-year to $1.60 billion and a narrowing net loss, beating analyst expectations. Operating cash flow strengthened to $656 million in 2025, while the stock trades below the consensus price target of $7.02 with 38% of analysts rating it a buy.
The outlook suggests potential upside from continued advertising revenue growth and cost discipline, but risks include persistent net losses, high debt levels, and competitive pressures in social media. Investor sentiment is cautiously optimistic amid earnings beats and insider selling activity.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Snap, which refers to itself as a camera company, has one of the most popular social networking apps, Snapchat, in developed regions such as North America and Europe. The firm has approximately 158 million daily active users. Snap generates nearly all of its revenue from advertising with 88% coming from the U.S. The firm is headquartered in Venice, California.
Read more on SNAP →