Etsy Inc vs Rollins Inc. Common Stock — how do they compare? Etsy Inc trades at $82.12 (market cap $7.61B), while Rollins Inc. Common Stock trades at $33.03 (market cap $15.70B). The key difference: Rollins Inc. Common Stock is far larger — about 2.1× Etsy Inc's market cap, and Rollins Inc. Common Stock pays a 2.24% dividend while Etsy Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Etsy Inc for 67 Days and Rollins Inc. Common Stock for 0 Days on average.
| ETSY | ROL | |
|---|---|---|
Market Cap | $7.61B | $15.70B |
Volume | 3,831,386 | 4,855,082 |
Sector | Consumer Cyclical | Industrials |
52-Week High | $87.03 | $65.60 |
52-Week Low | $44.05 | $29.69 |
Typical Hold Time | 67 Days | 0 Days |
Enterprise Value | $9.56B | $16.71B |
Dividend Yield | — | 2.24% |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $79.28, up 3.05% today, with a bullish technical signal and strong institutional interest. Recent earnings beats and a 71.4% gross margin highlight operational strength, though net income margin compressed to 5.65% in 2025. The stock is near its consensus price target of $85.94, with positive sentiment driven by AI initiatives and partnership renewals.
Outlook is cautiously optimistic given analyst support and growth initiatives, but risks include high debt-to-asset ratio (105.48% in 2025) and competitive e-commerce pressures. Upside hinges on AI-driven personalization boosting revenue, while margin pressure and macroeconomic headwinds pose challenges.
No Aura AI signal available yet.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Rollins Inc. provides pest control services to residential and commercial customers through its family of brands, including Orkin, across dozens of countries.
Read more on ROL →