Etsy Inc vs Reddit Inc — how do they compare? Etsy Inc trades at $85.13 (market cap $8.14B), while Reddit Inc trades at $194.5 (market cap $38.12B). The key difference: Reddit Inc is far larger — about 4.7× Etsy Inc's market cap, and Etsy Inc is trading nearer its 52-week high, Reddit Inc nearer its low. Which is the better fit depends on your goals.
| ETSY | RDDT | |
|---|---|---|
Market Cap | $8.14B | $38.12B |
Sector | Consumer Cyclical | Media |
52-Week High | $85.74 | $270.71 |
52-Week Low | $44.05 | $121.84 |
Enterprise Value | $9.79B | $35.37B |
Signals from Pluang's Aura AI — not financial advice
Etsy stock trades at $83.06, up 3.14% recently and showing strong technical momentum with bullish moving average signals. The company has beaten earnings expectations for three consecutive quarters, with Q1 2026 EPS of $0.89 surpassing the $0.62 estimate. However, valuation metrics appear elevated with a P/E of 32.85 and P/B of 52.12, while the company maintains strong gross margins of 71.55% and positive operating cash flow of $693.41M in 2025.
The outlook is mixed with improving buyer momentum and AI-driven engagement tools supporting growth, but active buyer declines and high debt levels present risks. Analyst sentiment leans positive with 22 buy ratings versus 3 sells, though the consensus price target of $72.38 suggests 13% downside from current levels. The Depop divestiture to eBay removes a distraction, allowing focus on core marketplace improvements.
Reddit (RDDT) trades at $193.79, down 4.65% in the last session, with a bullish technical signal from moving averages. The company shows strong fundamentals with 91.37% gross margins and 28.6% net income margin, though valuation ratios remain elevated (P/E 56.58). Recent earnings beat expectations in two of the last three quarters, with Q2 2026 results due July 30, 2026.
Outlook remains positive with analyst consensus at Buy (63%) and $236.89 price target, representing 22% upside. Key risks include high valuation multiples and competitive digital advertising pressures. Revenue growth trajectory and AI safety initiatives position RDDT for sustained expansion if execution continues.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Reddit Inc. operates a vast network of online communities organized around various interests, known as 'subreddits'. Functioning as a hybrid of a social media platform and a discussion forum, the company generates revenue primarily through advertising and premium subscriptions. Reddit is a major hub for user-generated content, trending news, and viral discussions, and it is a key player in the digital advertising and social media landscape.
Read more on RDDT →