Compare e l f Beauty Inc (ELF) vs Yum China Holdings Inc (YUMC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs Yum China Holdings Inc — how do they compare? e l f Beauty Inc trades at $76.42 (market cap $4.37B), while Yum China Holdings Inc trades at $44.39 (market cap $14.84B). The key difference: Yum China Holdings Inc is far larger — about 3.4× e l f Beauty Inc's market cap, and Yum China Holdings Inc pays a 2.69% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | YUMC | |
|---|---|---|
Market Cap | $4.37B | $14.84B |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $57.95 |
52-Week Low | $49.57 | $40.18 |
Enterprise Value | $5.00B | $15.73B |
Dividend Yield | — | 2.69% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
Yum China Holdings (YUMC) trades at $43.30, down 1.37% today, with a bullish technical signal supported by moving averages. The company shows consistent revenue growth from $9.6B in 2022 to $11.8B in 2025, with net income reaching $929M. Recent strategic moves include acquiring full ownership of Pizza Hut in mainland China and announcing a $1.5B capital return plan for 2026. Valuation metrics appear reasonable with P/E of 16.54 and P/S of 1.3.
YUMC presents a compelling investment case with strong analyst support (74% buy ratings), consistent earnings beats, and strategic expansion in China's QSR market. Key risks include Chinese consumer spending volatility and intense competition. The upcoming Q2 2026 earnings report on July 30 will be crucial for validating growth trajectory amid ongoing market challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About Yum China Holdings Inc
With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →
