Compare e l f Beauty Inc (ELF) vs Yum China Holdings Inc (YUMC) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs Yum China Holdings Inc — how do they compare? e l f Beauty Inc trades at $94.12 (market cap $5.61B), while Yum China Holdings Inc trades at $47.76 (market cap $16.28B). The key difference: Yum China Holdings Inc is far larger — about 2.9× e l f Beauty Inc's market cap, and Yum China Holdings Inc pays a 2.44% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | YUMC | |
|---|---|---|
Market Cap | $5.61B | $16.28B |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $57.95 |
52-Week Low | $49.57 | $40.18 |
Enterprise Value | $6.19B | $17.19B |
Dividend Yield | — | 2.44% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $93.02, down 2.33% today, but maintains strong momentum with 30 consecutive quarters of sales growth. Recent Q1 2027 earnings beat expectations with $1.75 EPS versus $0.71 expected, driven by Rhode brand performance. Technical indicators show bullish moving averages but overbought RSI levels. The company raised full-year guidance after 36% revenue growth and a $50 million tariff windfall.
Outlook remains positive with robust growth catalysts, though valuation appears stretched at 96.9x P/E. Key risks include reliance on acquisitions for growth and potential margin pressure as tariff benefits normalize. Analyst consensus is balanced with 46% buy ratings and $91.14 price target, suggesting limited near-term upside from current levels.
YUMC trades at $48.19, up 0.98% today, with a bullish technical signal from moving averages and strong earnings beats in recent quarters. The company reported revenue of $11.80B in 2025 with a net income margin of 7.84%, and recently completed the acquisition of the Pizza Hut brand in Mainland China, enhancing strategic control. Analyst consensus is strongly positive with 14 buy ratings and a projected 26.21% upside potential.
The outlook for YUMC is favorable due to consistent earnings growth, store expansion, and the Pizza Hut acquisition eliminating royalty fees. Risks include macroeconomic headwinds in China and competitive pressures. Wall Street sentiment remains bullish, supported by institutional confidence and positive earnings momentum.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About Yum China Holdings Inc
With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →
