e l f Beauty Inc vs Yum! Brands, Inc. — how do they compare? e l f Beauty Inc trades at $94.65 (market cap $5.61B), while Yum! Brands, Inc. trades at $144.75 (market cap $39.50B). The key difference: Yum! Brands, Inc. is far larger — about 7× e l f Beauty Inc's market cap, and Yum! Brands, Inc. pays a 2.07% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | YUM | |
|---|---|---|
Market Cap | $5.61B | $39.50B |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $168.16 |
52-Week Low | $49.57 | $138.21 |
Enterprise Value | $6.19B | $51.10B |
Dividend Yield | — | 2.07% |
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →