Compare e l f Beauty Inc (ELF) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs Yum! Brands, Inc. — how do they compare? e l f Beauty Inc trades at $76.01 (market cap $4.37B), while Yum! Brands, Inc. trades at $151.92 (market cap $42.05B). The key difference: Yum! Brands, Inc. is far larger — about 9.6× e l f Beauty Inc's market cap, and Yum! Brands, Inc. pays a 1.97% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | YUM | |
|---|---|---|
Market Cap | $4.37B | $42.05B |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $168.16 |
52-Week Low | $49.57 | $138.21 |
Enterprise Value | $5.00B | $53.32B |
Dividend Yield | — | 1.97% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
YUM stock trades at $158.22, down 2.15% amid news of a health investigation at Taco Bell. The company recently sold Pizza Hut for $2.7 billion to focus on KFC and Taco Bell, authorizing a $4 billion buyback. Fundamentals show steady revenue growth to $8.21B in 2025 with a 20.48% net margin, though valuation ratios appear elevated with a P/E of 24.6. Technical indicators are mixed with a bearish overall signal but RSI near oversold levels at 26.
The strategic sale of Pizza Hut could streamline operations and boost capital returns, supporting the bullish $174.60 analyst target. However, near-term sentiment is pressured by the health investigation, while high debt levels and competitive pressures in quick-service restaurants present ongoing risks. The stock's current price sits below all analyst targets, suggesting potential upside if execution improves.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
