e l f Beauty Inc vs WD 40 Company — how do they compare? e l f Beauty Inc trades at $74.47 (market cap $4.37B), while WD 40 Company trades at $254.9 (market cap $3.35B). The key difference: e l f Beauty Inc is the larger of the two by market cap, and WD 40 Company pays a 1.64% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | WDFC | |
|---|---|---|
Market Cap | $4.37B | $3.35B |
Sector | Technology | Technology |
52-Week High | $146.67 | $264.91 |
52-Week Low | $49.57 | $187.52 |
Enterprise Value | $5.00B | $3.40B |
Dividend Yield | — | 1.64% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
WDFC trades at $257.99, up 3.56% with strong technical momentum showing bullish signals across moving averages and oscillators. The company delivered impressive Q2 2026 earnings of $2.33 per share, beating estimates by 47%, while maintaining solid profitability with 13.22% net margins. Recent news highlights WD-40's brand strength and consistent performance, with the stock appearing on Zacks' Strong Buy list on July 15, 2026.
The outlook remains positive given strong earnings momentum and brand dominance, though elevated valuation metrics (P/E 37.88) and margin pressure from rising costs present risks. Analyst consensus leans neutral with 71% hold ratings, suggesting cautious optimism about the company's steady growth trajectory amid competitive and inflationary challenges.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →