e l f Beauty Inc vs Western Digital Corp — how do they compare? e l f Beauty Inc trades at $74.82 (market cap $4.37B), while Western Digital Corp trades at $459.66 (market cap $177.11B). The key difference: Western Digital Corp is far larger — about 40.5× e l f Beauty Inc's market cap, and Western Digital Corp pays a 0.12% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | WDC | |
|---|---|---|
Market Cap | $4.37B | $177.11B |
Sector | Technology | Technology |
52-Week High | $146.67 | $746.23 |
52-Week Low | $49.57 | $66.53 |
Enterprise Value | $5.00B | $175.46B |
Dividend Yield | — | 0.12% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
WDC is trading at $463.5, down 17.72% amid a sector-wide sell-off in memory stocks. Despite strong fundamentals with net income margin of 55.07% and three consecutive quarterly EPS beats, technical indicators show bearish momentum with key support at $448. Recent news highlights volatility from competitor IPOs and AI-driven demand fluctuations, while analyst consensus remains strongly bullish with a $619.07 price target.
The outlook balances robust profitability against near-term sector headwinds. Investment opportunity lies in AI storage demand and margin expansion, but risks include intense competition and cyclical memory pricing. Wall Street's 72% buy rating reflects confidence in long-term growth despite current technical weakness.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Western Digital is a vertically integrated supplier of data storage solutions, spanning both hard disk drives and solid-state drives. In the HDD market it forms a practical duopoly with Seagate, and it is the largest global producer of NAND flash chips for SSDs in a joint venture with competitor Kioxia.
Read more on WDC →