e l f Beauty Inc vs Wayfair Inc — how do they compare? e l f Beauty Inc trades at $76.23 (market cap $4.37B), while Wayfair Inc trades at $93.22 (market cap $12.10B). The key difference: Wayfair Inc is far larger — about 2.8× e l f Beauty Inc's market cap, and Wayfair Inc is trading nearer its 52-week high, e l f Beauty Inc nearer its low. Which is the better fit depends on your goals.
| ELF | W | |
|---|---|---|
Market Cap | $4.37B | $12.10B |
Sector | Technology | Consumer Cyclical |
52-Week High | $146.67 | $119.05 |
52-Week Low | $49.57 | $55.38 |
Enterprise Value | $5.00B | $14.67B |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
Wayfair (W) trades at $93.74, up 5.63% today, with bullish technical signals from moving averages and a consensus analyst price target of $93.58. The company reported revenue of $12.46B in 2025 but a net loss of $313M, though recent quarters show earnings beats. Positive cash flow from operations of $534M supports liquidity, while expansion into brick-and-mortar stores and AI integration highlight strategic growth initiatives.
The outlook is cautiously optimistic with strong analyst buy ratings (51.78%) and momentum from recent sales events, but risks include persistent net losses, high debt-to-asset ratio of 95.11%, and competitive e-commerce pressures. Upside potential exists if profitability improves, but investors should monitor execution on physical store expansion and cost management.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →