e l f Beauty Inc vs Vital Farms Inc — how do they compare? e l f Beauty Inc trades at $75.84 (market cap $4.37B), while Vital Farms Inc trades at $13.52 (market cap $581.88M). The key difference: e l f Beauty Inc is far larger — about 7.5× Vital Farms Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Vital Farms Inc nearer its low. Which is the better fit depends on your goals.
| ELF | VITL | |
|---|---|---|
Market Cap | $4.37B | $581.88M |
Sector | Technology | Consumer Staples |
52-Week High | $146.67 | $52.41 |
52-Week Low | $49.57 | $8.28 |
Enterprise Value | $5.00B | $584.69M |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
Vital Farms (VITL) trades at $13.54, up 3.28% with a bullish technical signal from moving averages and oscillators. The company shows solid fundamentals with a P/E of 13.06, P/S of 0.79, and strong profitability margins (ROE 15.44%, net margin 6.1%). Recent earnings have been mixed with Q3 2025 beating expectations but Q1 2026 missing, while analyst consensus remains positive with 56% buy ratings and a $13.50 price target.
The outlook suggests potential upside to the $16 high target given reasonable valuation and profitability, but risks include ongoing class action lawsuits, negative cash flow trends, and earnings volatility. Revenue growth is projected to slow from 2025 to 2026 with profit margins compressing from 8.72% to 6.1%, indicating execution challenges ahead.
Trailing returns across standard periods
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →