e l f Beauty Inc vs VICI Properties Inc — how do they compare? e l f Beauty Inc trades at $108.48 (market cap $6.25B), while VICI Properties Inc trades at $22.82 (market cap $25.09B). The key difference: VICI Properties Inc is far larger — about 4× e l f Beauty Inc's market cap, and VICI Properties Inc pays a 8.07% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and VICI Properties Inc for 42 Days on average.
| ELF | VICI | |
|---|---|---|
Market Cap | $6.25B | $25.09B |
Volume | 1,099,552 | 17,066,337 |
Sector | Consumer Staples | Real Estate |
52-Week High | $144.97 | $31.42 |
52-Week Low | $49.57 | $22.53 |
Typical Hold Time | 25 Days | 42 Days |
Enterprise Value | $6.84B | $42.65B |
Dividend Yield | — | 8.07% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $107.95, up 2.78% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins compressed to 3.38% in 2026. Recent expansion includes rhode brand launches in Europe via Sephora and innovative marketing through original music albums. Analyst sentiment leans positive with 48% buy ratings despite a consensus price target of $95.91 below current levels.
Outlook remains growth-focused with international expansion driving opportunities, but premium valuation (P/E 108) and margin pressure pose risks. Institutional accumulation and technical strength support near-term upside, though investors should monitor execution on global growth initiatives against high expectations.
VICI Properties trades at $22.83, up 0.84% today, with a bearish technical signal from moving averages. The stock shows strong fundamentals with a P/E of 8.83, net income margin of 67.5%, and robust cash flow from operations of $2.51B in 2025. Recent news highlights dividend coverage strength despite stock price declines, and the company expanded its tenant base with a new lease for Century Mile and Century Downs.
The outlook is mixed: analyst consensus is strongly bullish with a $28.90 price target, but risks include tenant concentration and rising Treasury yields. The stock offers value with a low P/E and high dividend yield, but investors should weigh the bearish technicals and macroeconomic pressures against the solid fundamental performance.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →VICI Properties is an S&P 500 experiential real estate investment trust (REIT) that owns one of the largest portfolios of market-leading gaming, hospitality, and entertainment destinations, including Caesars Palace and MGM Grand. It utilizes a long-term, triple-net lease model to provide stable, inflation-protected income, serving as the primary landlord for the 'experience economy' while diversifying into non-gaming sectors like wellness, youth sports, and luxury resorts.
Read more on VICI →