Compare e l f Beauty Inc (ELF) vs VICI Properties Inc (VICI) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
e l f Beauty Inc vs VICI Properties Inc — how do they compare? e l f Beauty Inc trades at $75.01 (market cap $4.37B), while VICI Properties Inc trades at $27.06 (market cap $28.97B). The key difference: VICI Properties Inc is far larger — about 6.6× e l f Beauty Inc's market cap, and VICI Properties Inc pays a 6.84% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | VICI | |
|---|---|---|
Market Cap | $4.37B | $28.97B |
Sector | Technology | Real Estate |
52-Week High | $146.67 | $33.93 |
52-Week Low | $49.57 | $25.94 |
Enterprise Value | $5.00B | $46.19B |
Dividend Yield | — | 6.84% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $74.77, up 3.49% with a bullish technical signal supported by moving averages. The company shows strong revenue growth reaching $1.31B in 2025 but faces margin compression with net income margin at 1.61%. Recent earnings beats and analyst coverage skewed toward buy/hold suggest cautious optimism. Technical indicators show support at $73 and resistance at $76, with RSI neutral but ADX signaling strong trend momentum.
Outlook remains mixed: growth initiatives in skincare and international markets provide upside, but high P/E of 168.68 and margin pressures pose valuation risks. Analyst consensus target of $74.42 aligns with current price, indicating limited near-term upside. Key risks include competitive pressures and execution on brand expansion.
VICI Properties trades at $27.015, up 2.8% today, but technical indicators signal a bearish trend with resistance near $27. The REIT shows strong fundamentals with a 76.83% net income margin and a P/E of 9.01, while recent earnings beat expectations in Q1 2026. Analysts maintain a strong buy consensus with a $30 price target, citing the company's investment-grade balance sheet and stable cash flows from long-term leases.
The outlook for VICI is positive due to its high dividend yield and undervalued metrics, but risks include tenant concentration with Caesars and MGM accounting for 70% of rent and macroeconomic pressures affecting REIT valuations. Investors may find opportunity in the stock's current discount to analyst targets if lease uncertainties resolve favorably.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About e l f Beauty Inc
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →About VICI Properties Inc
VICI Properties is an S&P 500 experiential real estate investment trust (REIT) that owns one of the largest portfolios of market-leading gaming, hospitality, and entertainment destinations, including Caesars Palace and MGM Grand. It utilizes a long-term, triple-net lease model to provide stable, inflation-protected income, serving as the primary landlord for the 'experience economy' while diversifying into non-gaming sectors like wellness, youth sports, and luxury resorts.
Read more on VICI →
