e l f Beauty Inc vs Upwork Inc — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while Upwork Inc trades at $8.57 (market cap $1.05B). The key difference: e l f Beauty Inc is far larger — about 5.9× Upwork Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Upwork Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Upwork Inc for 38 Days on average.
| ELF | UPWK | |
|---|---|---|
Market Cap | $6.20B | $1.05B |
Volume | 1,301,240 | 2,250,109 |
Sector | Consumer Staples | Industrials |
52-Week High | $144.97 | $22.11 |
52-Week Low | $49.57 | $7.84 |
Typical Hold Time | 25 Days | 38 Days |
Enterprise Value | $6.78B | $811.77M |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
UPWK trades at $8.57, up 2.51% today, with a bearish technical signal from moving averages and a neutral RSI. The company reported Q2 2026 earnings that beat EPS estimates but missed revenue expectations, with revenue growth slowing to 2.3% year-over-year in 2025. Recent news highlights insider selling by executives in September 2026 and ongoing securities fraud investigations, creating investor uncertainty despite a low P/E of 10.77 and strong gross margin of 77.21%.
The stock presents a mixed outlook: valuation metrics appear attractive with a consensus price target of $9.64, but risks include AI disruption to freelance demand, declining active clients, and legal overhangs. Near-term performance hinges on Q3 2026 earnings and management's ability to navigate competitive pressures, with institutional buying by Bank of America offering some support amid bearish technical trends.
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →