e l f Beauty Inc vs Upwork Inc — how do they compare? e l f Beauty Inc trades at $76.42 (market cap $4.37B), while Upwork Inc trades at $9.38 (market cap $1.14B). The key difference: e l f Beauty Inc is far larger — about 3.8× Upwork Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Upwork Inc nearer its low. Which is the better fit depends on your goals.
| ELF | UPWK | |
|---|---|---|
Market Cap | $4.37B | $1.14B |
Sector | Technology | Industrials |
52-Week High | $146.67 | $22.11 |
52-Week Low | $49.57 | $7.84 |
Enterprise Value | $5.00B | $939.82M |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
Upwork (UPWK) trades at $9.03, down 0.99% on the day, with a bullish technical signal from moving averages and neutral oscillators. The company reported $787.78M revenue for 2025 with strong profitability margins (77.54% gross margin, 13.81% net margin) but has missed EPS estimates for three consecutive quarters. Recent developments include AI integration partnerships and board refreshment, though multiple law firms are investigating potential securities law violations following a 19% stock decline after Q1 2026 results.
The stock presents a mixed outlook with attractive valuation metrics (P/E 11.4, P/S 1.62) and analyst consensus target of $10.67 (18% upside), but faces near-term headwinds from earnings misses and legal investigations. Key risks include execution challenges in AI integration and competitive pressure in the gig economy space, while opportunities lie in the company's capital-light marketplace model and growing freelance adoption.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →