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Compare e l f Beauty Inc (ELF) vs Upstart Holdings Inc (UPST) Price & Performance

e l f Beauty IncTrade
Upstart Holdings IncTrade

Price performance (Past 24H)

Key statistics

e l f Beauty Inc vs Upstart Holdings Inc — how do they compare? e l f Beauty Inc trades at $108.42 (market cap $6.25B), while Upstart Holdings Inc trades at $24.18 (market cap $2.35B). The key difference: e l f Beauty Inc is far larger — about 2.7× Upstart Holdings Inc's market cap, and e l f Beauty Inc is trading nearer its 52-week high, Upstart Holdings Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Upstart Holdings Inc for 39 Days on average.

ELFUPST
Market Cap
$6.25B$2.35B
Volume
1,099,5524,203,337
Sector
Consumer StaplesFinancials
52-Week High
$144.97$52.74
52-Week Low
$49.57$22.81
Typical Hold Time
25 Days39 Days
Enterprise Value
$6.84B$3.88B

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

e l f Beauty Inc

ELF Beauty trades at $107.95, up 2.78% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins compressed to 3.38% in 2026. Recent expansion includes rhode brand launches in Europe via Sephora and innovative marketing through original music albums. Analyst sentiment leans positive with 48% buy ratings despite a consensus price target of $95.91 below current levels.

Outlook remains growth-focused with international expansion driving opportunities, but premium valuation (P/E 108) and margin pressure pose risks. Institutional accumulation and technical strength support near-term upside, though investors should monitor execution on global growth initiatives against high expectations.

Upstart Holdings Inc

Upstart Holdings trades at $24.24, up 0.9% with a bearish technical signal despite recent earnings misses. The company achieved profitability in 2025 with $1.02B revenue and $53.6M net income, though cash flow from operations remains negative at -$147.7M. Recent news highlights partnership expansions into HELOC and auto lending while the stock faces pressure from broader consumer lending sector weakness.

Upstart's AI lending platform shows revenue growth potential but faces execution risks amid volatile credit markets. Analyst consensus targets $39.50 (63% upside) with mixed ratings, while high P/E of 46.5 suggests premium valuation. The key risk remains the company's loan syndication model during economic downturns.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

ELF

No sentiment data available yet.

UPST
100% Buy0% Sell
Avg holding period · 39 Days

Top news

Latest headlines on both assets

About e l f Beauty Inc

e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.

Read more on ELF →

About Upstart Holdings Inc

Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.

Read more on UPST →