e l f Beauty Inc vs Union Pacific Corporation — how do they compare? e l f Beauty Inc trades at $105.97 (market cap $6.20B), while Union Pacific Corporation trades at $277.88 (market cap $165.27B). The key difference: Union Pacific Corporation is far larger — about 26.7× e l f Beauty Inc's market cap, and Union Pacific Corporation pays a 2.04% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and Union Pacific Corporation for 105 Days on average.
| ELF | UNP | |
|---|---|---|
Market Cap | $6.20B | $165.27B |
Volume | 1,301,240 | 1,474,117 |
Sector | Consumer Staples | Industrials |
52-Week High | $144.97 | $310.62 |
52-Week Low | $49.57 | $216.37 |
Typical Hold Time | 25 Days | 105 Days |
Enterprise Value | $6.78B | $194.33B |
Dividend Yield | — | 2.04% |
Signals from Pluang's Aura AI — not financial advice
ELF trades at $105.03, up 2.18% today, with a bullish technical signal from moving averages and recent earnings beats. The company reported strong revenue growth, with 2025 revenue at $1.31B and net income of $112.09M, though 2026 projections show margin compression. Recent expansion includes the rhode brand launch in Europe via Sephora and marketing initiatives like the 'Mirror Mix' album.
The outlook is mixed: robust growth and analyst support (48% buy ratings) contrast with high valuation (P/E 107.17) and competitive pressures. Key risks include execution of international expansion and sustained profitability amid increased spending. The stock's current price sits above the consensus target of $95.91, suggesting limited near-term upside.
Union Pacific (UNP) trades at $274.68, down 0.7% today, with a bearish technical signal despite strong Q2 2026 earnings beat. The stock shows robust fundamentals with 28.85% net margin and 39.7% ROE, supported by $9.3B operating cash flow in 2025. Recent news highlights battery-electric locomotive deployment and momentum in the Norfolk Southern combination, while analyst consensus remains bullish with a $332.10 price target.
UNP presents a compelling long-term investment with strong profitability and dividend growth, though near-term technical weakness and merger uncertainty pose risks. The stock trades at a discount to analyst targets, offering potential upside if operational execution continues and the Norfolk Southern deal progresses favorably.
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Omaha, Nebraska-based Union Pacific is the largest public railroad in North America. Operating on more than 30,000 miles of track in the western two thirds of the U.S., UP generated roughly $22 billion of revenue in 2021 by hauling coal, industrial products, intermodal containers, agriculture goods, chemicals, and automotive goods. UP owns about one fourth of Mexican railroad Ferromex and derives about 10% of its revenue hauling freight to and from Mexico.
Read more on UNP →