e l f Beauty Inc vs ProShares Ultra Gold ETF — how do they compare? e l f Beauty Inc trades at $108.42 (market cap $6.25B), while ProShares Ultra Gold ETF trades at $46.32 (market cap $716.59M). The key difference: e l f Beauty Inc is far larger — about 8.7× ProShares Ultra Gold ETF's market cap, and e l f Beauty Inc is trading nearer its 52-week high, ProShares Ultra Gold ETF nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold e l f Beauty Inc for 25 Days and ProShares Ultra Gold ETF for 23 Days on average.
| ELF | UGL | |
|---|---|---|
Market Cap | $6.25B | $716.59M |
Volume | 1,099,552 | 2,592,878 |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $144.97 | $85.62 |
52-Week Low | $49.57 | $42.79 |
Typical Hold Time | 25 Days | 23 Days |
Enterprise Value | $6.84B | — |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $107.95, up 2.78% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins compressed to 3.38% in 2026. Recent expansion includes rhode brand launches in Europe via Sephora and innovative marketing through original music albums. Analyst sentiment leans positive with 48% buy ratings despite a consensus price target of $95.91 below current levels.
Outlook remains growth-focused with international expansion driving opportunities, but premium valuation (P/E 108) and margin pressure pose risks. Institutional accumulation and technical strength support near-term upside, though investors should monitor execution on global growth initiatives against high expectations.
UGL trades at $46.24, up 4.07% today, but technical indicators signal a bearish trend with moving averages and ADX pointing lower. The stock faces resistance near $46 and support at $45. Financial ratios are unavailable, limiting fundamental assessment. Recent gold-related news highlights volatility from Treasury yields and Fed policy, influencing sentiment.
Outlook remains cautious due to bearish technicals and macroeconomic pressures. Risks include interest rate sensitivity and lack of financial transparency. Investors should await earnings reports for fundamental clarity amid current market uncertainty.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
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e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →UGL is a leveraged ETF that seeks daily investment results, before fees and expenses, that correspond to two times (2x) the daily performance of the Bloomberg Gold Subindex. It is a tactical tool designed for sophisticated investors to magnify short-term bullish views on gold prices through the use of futures and swap contracts, rather than holding physical bullion.
Read more on UGL →